Europe

SBK nets sleeve sponsorship of Hibernian FC

SBC News SBK nets sleeve sponsorship of Hibernian FC

SBK has been named the sleeve partner of Scottish Premiership side Hibernian FC until summer 2026. The deal, covering only the men’s team, will see the operator receive exclusive exposure on the playing kit, as well as significant branding exposure at Easter Road. Adam Baylis, Marketing Director at SBK, commented: “We’re thrilled to begin this partnership with Hibernian; it’s truly …

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Betsson acquires FDJ’s Sporting Solutions to advance Sportsbook independence

Betsson AB CEO Pontus Lindwall

Betsson AB has confirmed the acquisition of Sporting Solutions to advance the pricing and risk management capabilities of its B2C and B2B sportsbook offerings. Announcing its second acquisition of 2024, Betsson has agreed terms to acquire the heritage sportsbook solutions provider from French national lottery operator Groupe Française des Jeux (FDJ) for an undisclosed sum. Deal notes cited: “The integration …

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SBC Summit LATAM: From Tackling Illegal Betting Sites to Ethical Issues in Sponsorships

SBC News SBC Summit LATAM: From Tackling Illegal Betting Sites to Ethical Issues in Sponsorships

In recent years, the sports betting landscape in Latin America has undergone a transformative shift. Once overshadowed by markets in Europe and North America, the region is now rapidly emerging as a promising hub with vast potential for both local and global brands.  The upcoming SBC Summit Latinoamerica aims to provide 4,000 industry professionals with the opportunity to explore and …

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Bet3000 demands GGL withdraw Interstate suspension

SBC News Bet3000 demands GGL withdraw Interstate suspension

Glücksspielbehörde (GGL), The Federal Gambling Authority of Germany has been ordered to explain why it has suspended the license of Bet3000. On Thursday, 25 July, the GGL withdrew Bet3000 license holder, IBA Entertainment, from its ‘white-list’ of businesses allowed to operate a Germany’s Fourth Interstate Gambling Market (GlüNeuRStv) license. IBA was instructed to close Bet3000’s online website and to instruct …

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Elitbet working on ‘total rebranding’ of Bulgaria’s Third League

SBC News Elitbet working on ‘total rebranding’ of Bulgaria’s Third League

The Bulgarian Football Union (BFU) has announced a two-year partnership with Elitbet.  The deal will see the operator become the main sponsor of the third tier of Bulgarian football – now renamed as the Elitbet Third League. Desislava Zaharieva, Elitbet Marketing Director, commented: “We are honoured to have the opportunity to be the first general partner of the Third League. …

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UKGC tracks record Q1 slots activity against sports declines

Sarah Garnder: UKGC consultation conclusions due this summer

The UK Gambling Commission (UKGC) has recorded a 12% increase in online total gross gambling yield (GGY), during the first quarter of the financial year of 2024. The Commission sourced data on the gambling industry, covering online and in-person gambling with licensed betting operators found on Britain’s high streets. The commission has been collecting data from March 2020 to June …

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Sports bodies form new betting sponsorship codes with BGC

SBC News Sports bodies form new betting sponsorship codes with BGC

The Betting and Gaming Council (BGC) has announced new Codes of Conduct for gambling related agreements across a number of major sporting bodies. Aiming to significantly raise the standards of sports sponsorship deals, the BGC has been working alongside the Premier League, English Football League, The FA, Women’s Super League, Rugby Football League, British Horseracing Authority plus official bodies representing …

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ASA orders removal of William Hill ad for ‘misleading’ customers

SBC News ASA orders removal of William Hill ad for 'misleading' customers

William Hill has been ordered to remove one of its ads for using ‘misleading language’ surrounding the use of payments for welcome bonuses. Raising issues with the Advertising Standards Authority (ASA), the ad featured a promotion detailing a ‘Bet £10 get £60’ welcome bonus from the online casino and sports betting operator. A complainant noted that, when clicking on the link …

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BHA takes on two hires to support social and environmental strategy

SBC News BHA takes on two hires to support social and environmental strategy

The British Horseracing Authority (BHA) has appointed Katie Carr as Head of Environmental Sustainability and Tom Baker as Head of Social Impact. Funded by the Racing Foundation and overseen by the Industry Programme Group, the new roles look to support British horseracing’s long-term strategy by enhancing racing’s positive role in local communities and strengthening the sport’s response to environmental challenges. …

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