Europe

Transformed Gamesys delivers record 2020 results

SBC News Transformed Gamesys delivers record 2020 results

Gamesys Group Plc has praised its diversified brand portfolio and operational execution in delivering a group-wide record financial performance for 2020.  A transformed Gamesys achieved group revenues of £772 million, up 75% on corresponding full-year 2019 results of £415 million – with the company noting that it has secured all operating objectives, merging its legacy Jackpotjoy unit with Gamesys B2C …

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Sue Yoxall, mkodo: The unique combination of native app and real-money gaming expertise

mkodo

Sue Yoxall, co-founder and executive director of mkodo, discusses meeting the increased demand for digital entertainment, and why changes to submissions on both Google Play and Apple provides an opportunity for operators to take advantage of a new player demographic, especially as new markets such as the US and Germany begin to open in 2021. Yoxall also addresses a tilting …

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YGAM claims four national awards for education programmes

SBC News YGAM claims four national awards for education programmes

The Young Gamers & Gamblers Education Trust (YGAM) has been recognised for its national education campaigns on gambling-related harm with four awards. Of particular significance was YGAM’s Young People’s Gambling Harm Prevention Programme, which provided training and resources to teachers and youth workers, delivered in collaboration with GamCare and with support from the Betting and Gaming Council (BGC). The charity …

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Entain upgrades OpenGaming partnership with SG Digital  

SBC News Entain upgrades OpenGaming partnership with SG Digital  

Scientific Games Corporation (SGC) has announced a major contract renewal, as its SG Digital unit will continue to power the iGaming portfolio of FTSE100 gambling group Entain Plc. Updating investors, SGC confirmed that SG Digital has secured a further three-year extension to its existing partnership, which will see Entain’s brands continue to be serviced by the OpenGaming ecosystem as lead …

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Ladbrokes sparks Cheltenham’s love of a top stud

SBC News Ladbrokes sparks Cheltenham’s love of a top stud

Ladbrokes has celebrated the unique bonding experience of the Cheltenham Festival with the launch of its new TV advertising campaign ‘The One’. Though lockdown may have forced this year’s Cheltenham Festival (16-19 March) to be raced behind closed doors, Ladbrokes celebrates UK racing’s marquee fixture as an endearing public event. Continuing to work with BBH London, Ladbrokes new TV campaign …

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Winbet to launch betting editorial from Spotlight Sports Group

Winbet

A content deal with Sportal365 will see Spotlight Sports Group’s “unique” sports betting editorial launched across the Winbet site.  The editorial, comprising “15 pieces a day from native speakers with knowledge of the key sporting events”, will be provided directly into Sportal365’s content publishing platform, which is already fully integrated into the Winbet site.  Winbet recently launched Winbet.it in Italy …

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Football Index dividends decision leads to investor exodus

SBC News Football Index dividends decision leads to investor exodus

Football player stock exchange, Football Index has prompted an investor exodus after making the decision to reduce dividends paid for each player transaction, leading to a significant drop in asset value (player price) and returns (player value) for its customers.   Some users have reportedly lost tens and in some cases hundreds of thousands, with one bettor allegedly losing £250,000. To …

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Nick Profokev, Alpha Affiliates: A proven program with no surprises

program

Webmasters and SEO specialists should partner with an affiliate program proven to drive traffic and share profits over the long term so there “won’t be any surprises” when it comes to commission. Those were the words of Nick Profokev, CEO and co-founder of Alpha Affiliates, whose team has been working in the gambling industry since 2012, establishing an affiliate program …

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