Europe

The Betting and Gaming Council (BGC) has replaced its long-running ‘When the Fun Stops, Stop’ campaign with a new safer gambling slogan, ‘Take Time to Think’. A series of TV advertisements depicting customers paying mid-play before considering the use of safer gambling tools will kickstart the campaign, the messaging of which will be adopted across operator’s online and retail channels. …

Groupe FDJ reports a strong business momentum as its financial performance begins to outmatch pre-COVID 2019 results.  Publishing its Q3 trading update (period ending 30 September), FDJ recorded a group turnover of €529 million (Q3 2020: €503m) generated from the combined lottery and sports betting sales of €4.5 billion (Q3 2020: €4.3bn).  France National Lottery operator reopened its entire AMIGO …

Grupo Codere SA will serve as the South American betting partner of Real Madrid FC for a period of five seasons, maintaining the Spanish gambling group’s longest-serving sponsorship.    Since 2016, Codere has served as the official betting partner of Real Madrid, primarily using the Spanish Giant’s brand and players to promote its Codere Apuestas sportsbook brand across Spain and the …

888sport has secured sponsorship of four race meetings at the two-day Cheltenham Showcase meeting, becoming the official betting partner of the event. The agreement will see 888sport sponsor the What’s Your Thinking Novices Hurdle and Novices’ Limited Handicap Chase on the opening Friday, followed by the 14:20 handicap Chase and the feature event at 15:30. “The Showcase meeting at Cheltenham …

Sisal SPA, the operating company of Italy’s SuperEnalotto lottery and Matchpoint betting shops, has filed for an Initial Public Offering (IPO) to list its business on the Milan Borsa Exchange.  Reuters reports that the CVC Capital owned gambling group has agreed to sell its shares to an unnamed private equity firm.   Although most of the firm’s revenues come from its …

EveryMatrix has become a patron of the Foundation Conservation Carpathia, helping the environmental non-profit protect the Carpathian Mountains against deforestation and to create a wilderness reserve located in Romania.  Announcing its latest CSR commitment, EveryMatrix has donated €50,000 to the Foundation, which leads the environmental restoration and wildlife protection of the Carpathian Mountains – Europe’s second-largest mountain range covering the …

Liga Stavok has linked with French Ligue 1 club AS Monaco, becoming the regional partner of the team for the 2021/22 season, whilst also strengthening its position in esports with Gambit Esports. As a result of the collaboration with the French top-flight team, the Russian sports betting operator will gain brand exposure in its home market via virtual LED technology …

Relax Gaming has partnered with Holland Casino to release its content in the Netherlands, following the launch of the Dutch online gaming market on 1 October. The igaming aggregator and content supplier aims to leverage the deal to ‘pave the way’ for both itself and its partners to expand operations on the Netherlands as well as to ‘demonstrate the appeal …

Total Performance Data (TPD) will trial its in-running graphics on-course visualisation solution at this Saturday’s ‘QIPCO British Champions Day’ hosted at Ascot (16 October).  Spectators of European racing’s most valuable raceday will be amongst the first to see TPD’s in-running graphics visualisation, which follows successful trials by Sky Sports Racing during its broadcast of the William Hill Racing League. The …