EGBA advertising code receives Danish Online Gambling Association backing

The European Gaming and Betting Association’s (EGBA) new code of conduct for responsible advertising has gained further backing after being endorsed by the Danish Online Gambling Association (DOGA).

DOGA becomes the third national gambling association to publicly endorse the EGBA’s code, following counterparts in both Belgium with the Association of Gaming Operators and the Netherlands’ Speel Verantwoord.

“The gambling industry is changing rapidly, and both the demands of the industry on the industry and the industry’s demand on itself are increasing,” explained Morten Ronde, secretary general of the DOGA.

“DOGA is created to promote a well-regulated Danish environment for responsible licensed operators. In this regard, it is important that we act credibly, and our members advertise responsibly. That is why we fully support EGBA’s pan-European initiative to raise the standards for gambling advertising.”

The code establishes dedicated rules for responsible content of all gambling advertising, through all media channels, and includes dedicated measures for social media and minor protection.

Its long-term objectives will enhance consumer messaging and minor protections across all regulated EU gambling jurisdictions, regardless of market age or regulatory constraints.

“We’re very pleased with the support of DOGA and its commitment to promote responsible advertising in Denmark. Through its measures, this code will contribute to strengthening consumer protection across European countries,” added Maarten Haijer, secretary general of the EGBA.

“As part of our commitment to responsible advertising in Europe, we aim for the code to be widely adopted and urge other online gambling associations and companies to join forces with us to make advertising safer.”

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