Europe

CAS dismiss KS Skënderbeu’s appeal

A decision made by the Court of Arbitration for Sport (CAS) has dismissed an appeal made by KS Skënderbeu of the Albanian Superliga. The dismissal comes after the football club disputed accusations of match fixing, however UEFA has now been cleared to implement its sanctions on the Albanian outfit. A statement released by CAS confirmed the decision: “On the basis …

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AgiproNews Italian View: Decree advertising ban forces ‘reality checks’ on all stakeholders

A new era for Italian industry incumbents begins as the media-wide ban on gambling advertising enters full force from 14 July 2019, exactly one year following the Lega-5Star coalition government publishing its Dignity Decree mandate. The marketing conduct of Italian gambling operators will be monitored by AGCOM, the national communications authority, which has been ordered to enforce the strictest discipline …

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FRESH8 to elevate bwin’s German advertising channels

GVC Holdings European sports betting property bwin has commissioned industry programmatic and content marketing optimisation specialist FRESH8 to support its advertising channels across Germany and Austria. The partnership will focus on elevating bwin’s current programmatic advertising strategies and planning across digital and social media channels, utilising FRESH8 marketing automation and personalisation software. bwin marketing confirms that it will utilise FRESH8’s …

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BOS Webinar Series continues with Luckbox – ‘Breaking The Esports Betting Barrier’

SBC’s fortnightly ‘Betting on Sports webinar series‘ continues on Wednesday 24 July 2019 with ‘Luckbox – Breaking the Esports Betting Barrier’, an exclusive in-depth look at the development and launch of the new esports betting platform. As a start-up aiming to conquer a discipline that has proved challenging for established bookmakers, Luckbox is perhaps the industry’s most intriguing ventures. The …

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GentingBet honours New Zealand pre-tournament bets following England win

Following the dramatic clash at Lord’s between England and New Zealand in yesterday’s 2019 ICC Cricket World Cup final, GentingBet has committed to honouring all pre-tournament bets on New Zealand winning the Cricket World Cup. The Black Caps fell short of winning the World Cup yesterday after England were named as the 2019 champions on a little-known boundary-countback rule, following …

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Spain combats betting corruption with new national commission

Spain’s Ministry of the Presidency has given the go-ahead for the formation of a new national commission which is due to tackle betting-related fraud as well as the prevention of sports corruption. The commission is due to consist of representatives from the Dirección General de Ordenación del Juego (DGOJ), the National Police, the Civil Guard, the Higher Sports Council as well as …

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Paddy Power breaks with marketing norms to sponsor Huddersfield Town

Paddy Power marketing has broken with tradition after announcing that it has become the official shirt sponsor of Huddersfield Town FC for the upcoming 2019/20 Championship football season.  The partnership marks the first time that the Irish legacy bookmaker will appear on an English football shirt, with Paddy Power marketing announcing that it has secured ‘the most lucrative sponsorship deal …

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Ross Haselhurst, Bede Gaming: How a modular platform approach puts operators on the path to global success

modular

Companies looking to diversify their offerings in a bid to enter into emerging markets frequently hit challenges in resource, focus and market knowledge. Ross Haselhurst, Commercial Director at Bede Gaming, explains how partnering with the right platform is essential to unlocking elusive opportunities.  SBC: With more markets regulating, what benefits do you see in a modular approach to integration? RH: …

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SG Digital launches ‘next level’ scorecards Match HQ

SG Digital

Delivering new ‘player first engagements’ and dynamics across its sportsbook network, SG Digital – the interactive arm of Nasdaq-listed Scientific Games Corporation (SGC) – has launched new live score product ‘Match HQ’. Match HQ offers a diverse range of match tailored scoreboard cards for US and European sports audiences. It has been developed by SG Digital’s innovation studio Red7, offering sportsbook clients …

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Veikkaus Finland appoints SBTech to lead end-to-end sportsbook overhaul

Multi-channel sportsbook and systems provider SBTech has won the competitive tender to act as the lead online and retail sports betting systems provider for Veikkaus Finland. This morning, SBTech confirmed that it has won the hotly contested ‘public procurement process’ to service Finnish gambling monopoly Veikkaus, who in 2018 called for a wholesale systems upgrades improving the firm’s digital capacities …

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