Europe

Bookmakers must now set out how they will reduce social risks in their local area, such as if they are located near a school or homeless shelter, in order to reduce incidence of problem gambling. The new guidelines will see operators consider their individual betting shop environments and introduce sufficient safeguards for any particular areas of concern specific to each premises. …

bettingexpert.com, the world’s biggest social network for sports betting, has partnered with bet365 to launch bettingexpert LIVE, the first ever in-play tipping app.  Punters will be able to discover the best in-play tips using the new app, before easily placing bets through an innovative integration with leading bookmaker bet365. The app draws on the vast range of bet365’s in-play markets and events …

Embattled Spanish gambling operator Grupo Codere SA (Codere) has issued a new share capital increase valued at circa €494 million (£400 million). Executing its share issue with Spain’s National Securities Market, Codere will approximately release 2.47 billion shares at a value of € 0.20c (per share). Codere’s share distribution will be primarily used to offset its current + €1 billion …

EnergyCasino is an online casino operator based in Malta which is injecting some buzz into the industry with games from the likes of Microgaming, NetEnt and Greentube and its own brand of energy drinks. Based in Malta and with a UK licence under its belt the operator is announcing itself on the UK scene and, as such, has become a …

Here Scott Longley delves into sports betting operators marketing strategies ahead of major tournaments such as the fast approaching European Championships in France. Longley spoke to a host of operators including Sportradar, LeoVegas, Editec and Tipstrr to discover what they’re focussing on ahead of the big kick off. Euro 2016 preparations and post tournament strategy will be a key focus …

Online casino Mr Green (www.mrgreen.com) has continued to build its management team, by announcing two new recruits, David Nordberg and Oskar Mühlbach. David Nordberg, who has previously worked with digital gaming companies such as Electronic Arts and King, has been appointed as Chief Marketing Officer (CMO). At Electronic Arts, Nordberg started and headed EA Play4Free Publishing, whilst at King he …

Independent bookmaker bet365 is set to open its first satellite technology office in Manchester’s Spring Gardens. Looking to bolster its technology development arm, bet365 is reported to be seeking 50-70 new employees who will support its Stoke-based HQ. bet365 governance will aim to open its Manchester hub office by early May. Speaking to the Manchester Evening News, bet365’s Head of …

Sunderland-based online bingo operator Tombola has announced the re-launch of its UK website tombola.co.uk, with a view of optimising player engagement and further interaction with its new games inventory. Built in-house, the new tombola.co.uk website has redeveloped its user journey focusing on customer ease of use, player centric curation and quicker access to games. The re-design of the website, sees …

Hello Markets have announced the launch of latest development, Hello Football. Established in 2010, Hello Markets’ is headquartered in Cyprus with offices in London and Hong Kong. As price discovery and index generation specialists, Hello Markets collect information through the broad processing of data and web crawling. The Hello Football index uses big data to create a real-time price valuation feed based …