Europe

West Ham United has become the first Premier League team to officially sign an esports player in the form of Fifa star Sean ‘Dragonn’ Allen. Dragonn, who’s from Essex, was the runner up in the Fifa Interactive World Cup 2016 losing out in the final to Denmark’s Mohamad Al-Bacha. Allen said of his deal: “This is a massive move forward for me. …

The Turkish Ministry of Finance has formally announced that it intends to privatise its National Lottery opening up the its first stage tender process on 5 August. Presenting initial details, the Ministry outlined that its private tender for ‘Milli Piyango’ would be set for a period of ten years. Turkey’s previous attempts to privatise its National Lottery have been unsuccessful, …

Arena Racing Company (ARC) and Royal Windsor Racecourse have announced that Sky Bet will be headline sponsors of the new Summer Sprint Series. The Sky Bet Summer Sprint Series will consist of nine qualifying races run over five and six furlongs. Each race will be worth at least £10,000, including two £20,000 handicaps.  The Sky Bet Summer Sprint Series Final …

Having set up industry bespoke ‘Affiliate M&A’ advisory TAG Media, Founder and Managing Director Tom Galanis speaks to SBC on business consolidation entering the affiliate and player acquisition sector Galanis, an industry affiliates and player acquisition specialist, details the changing market conditions and business values of industry affiliate marketing practices that have led to M&A becoming a reality. ______________________________ SBC: …

Ladbrokes and betting technology provider SIS have signed an exclusive four-year deal for track and broadcast rights for the Monmore and Crayford greyhound tracks. The agreement, which takes SIS’ longstanding partnership with Ladbrokes-owned greyhound tracks up to the end of 2020, further enhances the SIS Greyhound Service coverage available to LBOs in the UK and Ireland, and also extends the …

Genius Sports subsidiary BetGenius has claimed that its cutting-edge ‘betslip technology’ has cut sportsbook customer acquisition costs in half by serving up personalised content to customers. Using Connextra retargeting technology, operators have been able to deliver tailored content to players both before and after a bet is placed, which in-turn has seen a decline of ‘betslip abandonment’ on bookmaker’s markets. The retargeting technology means …

Newcastle United midfielder Jack Colback has become the latest Premier League footballer to face allegations of breaching English football rules on football betting. This weekend UK news sources reported that the Football Association (FA) would investigate the footballer in relation to bets placed on the Atletico Madrid vs Bayern Munich UEFA Champions League semi-final on 27 April. At present there …

World Snooker have announced that Betfred has extended its title sponsorship of the World Championship for an extra two years. Snooker’s biggest tournament will continue to be called the Betfred World Championship until at least 2019. This year’s event finished on Monday with Mark Selby beating Ding Junhui 18-14 in the final at the Crucible Theatre in Sheffield. A global audience of …

Sportradar supplier of sports related data and analysis provisions, has confirmed that it has extended its market services for German sports betting operator Tipbet. In cooperation with betting data subsidiary Betradar, Sportradar will extend Tipbet betting market services which will now offer a complete Esports suite. The Esports inventory will be made available throughout Tipbet’s online and retail portfolios, giving the …

After being commended at the back end of last year for its use of Twitter, mobile casino LeoVegas is launching an engaging social media campaign to promote its new Michael Jackson-themed game. It is a five-reel slot with 25 paylines, featuring wilds, scatters and two free game features (Beat It and Smooth Criminal). Bally Technologies created the game for real money …