10Bet’s Create Your Bet and Pulse Bet features are creating greater synergy between pre-event and in-play betting, explains Oshri Kostiner, chief marketing officer at the fast-growing UK and international operator. With 64 games in just 31 days, up to four matches a day and unrivalled media focus, the World Cup is unequivocally the biggest betting event on the planet, and …
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Regulus Partners, the strategic consultancy focused on international gambling and related industries, takes a look at some key developments for the gambling industry in its ‘Winning Post’ column. UK: football broadcast rights – a river runs through it… The long-predicted – but apparently difficult to nail – entry of Amazon into the market for Premier League live broadcast rights finally …
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Foreign gambling sites are to be banned in Switzerland, after Swiss citizens overwhelmingly backed a new gambling law, replacing the 1923 Lotteries and Betting Act and the 1998 Gambling Act, in yesterday’s (Sunday June 10) referendum. Set to come into effect from the start of 2019, the new gambling act won a 72.9 per cent majority approvement, despite the relatively …
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With World Cup fever reaching boiling point, bwin has teamed with Argentinian icon, Diego Maradona to offer its biggest ever jackpot promotion, ‘Maradona’s Millions’, with a staggering prize of up to £5 million up for grabs. The promotion ties-in with the bwin’s blockbuster ‘Who Stole the Cup’ campaign, which as well as starring the Argentinian legend, also features football royalty, Cafu, …
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Online affiliate and content marketing organisation Raketech has continued to fuel its growth strategies, by purchasing a majority stake in affiliate firm Shogun Media. Raketech plans to utilise its extensive pay per click (PPC) and search engine optimisation (SEO) expertise, whilst continuing to develop the product offering for gaming operators across new and existing markets. Through this approach it is …
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Ladbrokes marketing has confirmed the appointment of former Arsenal and England defender Lee Dixon as ‘World Cup Russia 2018 Ambassador’. Dixon who will a Russia 2018 lead pundit for ITV Sports and NBC Soccer will be providing Ladbrokes with exclusive content and opinion on World Cup 2018 matches, proceedings and team updates. Undertaking his first duties as Ladbrokes World Cup …
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Middlesbrough Football Club has entered into agreements with the Kindred Group, which will see a duo of its brands go into close relations with the EFL (English Football League) Championship side. Online casino 32Red has firstly been announced as the club’s new principal shirt sponsor, with the three year deal marking a “record breaking” partnership. This is to see the …
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Australia ASX gambling group Tabcorp Holdings has entered discussions with News UK to terminate its involvement in the Sun Bets joint-venture. Launched in 2016, the operating woes of Sun Bets have been well documented, with the Tabcorp-News UK joint venture reporting operating losses of AUS $46 million (£26 million) for FY2017 trading. Last October, Tabcorp governance moved to place an …
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As anticipated Sweden’s Parliament has approved the mandate of the new Gambling Bill, which will revamp the nation’s gambling industry framework and introduce national legislation for online gambling services. Having been approved by all Swedish parliamentary committees, the Gambling Bill was forwarded for a final review and vote on Thursday 7 June. The Gambling Bill received a unanimous 93% (282 …
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With sportsbook operators constantly looking to expand their offering, Aspire Global has unveiled its new Robotip feature, a bot that enriches the betting experience and advises punters on in-play opportunities. SBC interviewed Aspire Global’s head of Sport Morten Hauge, who detailed how Robotip can help enhance the in-play experience for players during the World Cup, as well as how the …
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