Europe

Unibet is to combine its “market leading digital experience” with that of Paris Saint-Germain’s (PSG) “rich footballing heritage,” as part of a new relationship which sees the online betting brand become the French club’s official betting partner. The two year deal with PSG, the seven time French Ligue 1 champions, is designed to “create an unrivalled strategic partnership”. Marc Armstrong, …

In The World Cup’s Finest we ask various individuals to delve into their own personal history of football’s quadrennial showpiece extravaganza, selecting a number of favourites as well as revealing what is their very first World Cup memory. Today we head across the pond to the USA, recently announced as joint hosts (alongside Canada and Mexico), of the 2026 World …

FTSE industry technology group Playtech Plc has confirmed that it will act as lead omni-channel systems provider for Gala Leisure, as the UK bingo operator transitions to its new identity as Buzz Bingo. Updating the market, Playtech will become the lead bingo and casino platform provider for Gala Leisure, servicing the retail and land-based provisions of Buzz Bingo future enterprise. …

SBC Events will invite more than 2,500 delegates to “feel the pulse of the sports betting industry” through six events at this year’s Betting on Sports Week in London. Taking place from 18-21 September at Olympia London, #boscon2018 will feature five conferences – Betting on Sports, ESI London, Casino Beats Summit, AffiliateFEST and Sponsorship Forum, as well as a lavish …

Industry software and platform developer Bede Gaming has moved to restructure its senior management team, confirming the promotion of Alex Butcher as new Managing Director. The change in corporate leadership comes as Bede enterprise founders Michael Brady and Dan Smyth are set to take strategic and governance leading roles within the firm’s organisation. Butcher has served as Bede’s Chief Technical Officer …

Onefootball, the largest football platform worldwide, has reached a new milestone of 35 million global season active users. The main growth pillars include Europe and the Americas, particular Latin America. With the biggest countries including Germany, Brazil, Italy, Mexico and the UK. The average Onefootball user enters the app around 40 times per month. Caspar von Klot, VP Business Development …

Simon Trim Chief Executive of Sporting Group believes that betting’s legacy values on player acquisition, activation and retention need to be redeveloped if Russia 2018 is to become a genuine long-term growth and value generating prospect for industry incumbents. This summer the general public will be inundated by sector marketing, offers and promotions. However, Trim believes that pricing strategy, player …

The Industry Group for Responsible Gambling (IGRG) has announced that Responsible Gambling Week 2018 will take place from 1st-7th November and that, for the first time, organisations and businesses from Ireland and Northern Ireland will join those from Great Britain in supporting the event. The IGRG brings together every sector of the gambling industry through its member trade associations, covering …

SG Digital (Scientific Games Corporation) has announced its latest North American commercial partnership, confirming that it has secured an extensive sports betting solutions supplier contract with the British Columbia Lottery Corporation (BCLC – Canada). BCLC a current partner of OpenBet sports betting solutions, will move to fully integrate SG Digital systems, upgrading its entire sportsbook portfolio. SG Digital upgrades for …

32Red has been handed a £2m penalty package by the UKGC, for failing to protect a consumer from gambling-related harm and money laundering failures. Focusing its investigation on dealings with a customer between November 2014 and April 2017, it’s detailed that the individual and the online gambling firm, acquired by Kindred Group in June 2017, established a business relationship from …