Europe

The Stars Group reviews UK media planning strategy

Sky Bet, Dan Colton

UK marketing news sources have reported that an enlarged Stars Group Inc, is currently reviewing its UK media strategy. Having absorbed the assets of Sky Betting & Gaming (Sky Bet) in 2018, the Toronto TSX-listed enterprise is assessing whether to combine its UK media planning and buying accounts as part of its post-acquisition realignment. At present, the Stars Group’s PokerStars …

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Accuscore launches all-in-one betting info app at BOFCON2019

Age Verification

Leading sports forecasting and modelling specialist Accuscore will launch its new mobile app at the 2019 ‘Betting on Football Conference’ (19-22 March, Stamford Bridge – London), seeking to deliver the most acute betting predictions to all sports audiences. In its product breakdown, Accuscore details that it app will feature all relevant user betting engagements and market information including – game …

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OtherLevels: Brendan O’Kane – Customer expectations will be the driving force for innovation

SBC News OtherLevels: Brendan O'Kane - Customer expectations will be the driving force for innovation

Ahead of this year’s Betting on Football, we have turned our attention towards everything innovation, catching up with OtherLevels Founder and CEO, Brendan O’Kane. We spoke about the acceleration of innovation in recent years, and the importance of personalisation for a sportsbook experience. At this year’s event, Brendan will be speaking as part of our Betting on Innovation track, where …

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Gunn Merete Paulsen: Lotteritilsynet will continue its toughest stance against remote actors

SBC News Gunn Merete Paulsen: Lotteritilsynet will continue its toughest stance against remote actors

Speaking to national media, Gunn Merete Paulsen, Director General of Lotteritilsynet – Norway’s gambling authority – has stated that the government’s tougher stance against foreign betting operators is working. Presenting Lotteritilsynet’s annual report, Paulsen details that in 2018 Norway saw its first decrease in remote gambling interactions/engagements following years of growth. Tougher measures introduced by the government including remote gambling payment …

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BetConstruct secures key content partnership with Greentube

Greentube

BetConstruct has struck a key strategic partnership with Novomatic Interactive subsidiary Greentube, whose online gaming content will subsequently be rolled out on both BetConstruct’s own casinos and its partner operators. As a result of this new partnership, more than 400 slots will be added to BetConstruct’s RNG library, making it one of the richest and most diversified in the industry. …

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Lighter JPJ Group focused on returning Jackpotjoy to growth

SBC News Lighter JPJ Group focused on returning Jackpotjoy to growth

Publishing its full-year 2018 results, the governance of London-listed JPJ Group declares that it has delivered record revenues and corporate earnings, ahead of its market consensus. Completing year-two as an LSE enterprise, JPJ records a 10% increase in group revenues to £319 million (FY2017: £289m), despite its flagship Jackpotjoy (UK) brand delivering a flat revenue performance of £216 million Whilst …

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Sweden’s Spelinspektionen proposes tougher advertising regulations

SBC News Sweden's Spelinspektionen proposes tougher advertising regulations

Swedish regulator Spelinspektionen has proposed new plans to restrict excessive gambling advertising, while also focusing on the formalisation of a cooperation deal with the country’s Konsumentverket consumer agency. The new plans will split responsibilities between the two bodies, as well as formalise the forms of information exchange and consultation. The regulator has not specified just how much advertising is considered …

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Christer Fahlstedt – Paf on course to eliminate all big player losses by 2020

SBC News Christer Fahlstedt - Paf on course to eliminate all big player losses by 2020

Detailing an ‘industry first’, Åland Island (Finland) based betting group Paf has moved to openly publish a detailed breakdown of its customers’ annual wins and losses as part of its corporate social responsibility mandate. Updating the market, Chief Executive Christer Fahlstedt detailed that the initiative would bring stakeholder transparency to Paf’s player wagering limits and further sustainability directives. “We are probably …

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SkillCorner: Morgan Jacquin – The industry must keep offering a betting experience that keeps players coming back

SBC News SkillCorner: Morgan Jacquin - The industry must keep offering a betting experience that keeps players coming back

Football and technology appear to go hand-in-hand with one another, especially given the increasing use of VAR technologies across a number of UK and international fixtures. In the run up to this year’s Betting on Football, SBC caught up with Morgan Jacquin, Head of Business Development at SkillCorner, to discuss technological innovation in the world of football. Jacquin tells SBC …

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Denmark to enforce new Code of Conduct seeking highest industry standards

SBC News Denmark to enforce new Code of Conduct seeking highest industry standards

Spillemyndigheden, the Danish Gambling Authority ,has announced that national stakeholders have agreed on new responsibility provisions, measures and adjustments to be attached to the Danish Gambling Act. A political agreement has been approved which will see Spillemyndigheden enforce a new ‘Code of Conduct’ for all licensed gambling incumbents to adhere to, beginning 1 July 2019. Denmark’s new code seeks to …

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