In a bid to revamp its brand and creative division, online bookmaker BetVictor has appointed Matt Parkes as its new Director of Brand and Creative. As part of the new role, Parkes is tasked with offering strategic direction to the brand to build on its current operational success, as well as ensuring brand consistency across channels and overseeing brand positioning, …
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Paddy Power faces legal action over Solskjaer Brexit dig
Paddy Power has been threatened with legal action for failing to consult Manchester United interim manager Ole Gunnar Solskjaer for using his likeness to support a dig at the current Brexit situation. The 46-year-old Norwegian, who has enjoyed such success at Old Trafford since replacing Jose Mourinho in December, reportedly reacted by saying that Paddy Power will have “big problems” …
Read More »GAMSTOP adds Dr Jo Watts and Kevin Beerling to board of directors
National online self-exclusion initiative, GAMSTOP, has committed to broadening its governance and providing a trusted environment for all stakeholders through two new appointments to its board of Non-Executive Directors. The two new members, Dr Jo Watts and Kevin Beerling, follow the selection of the initiative’s Independent Chair, Jenny Watson CBE in September. Watson commented on the new appointments: “We are …
Read More »Lottomatica backs GVC’s revamped Italian bingo network
Updating the market, FTSE100 gambling group GVC Holdings has moved to revamp its Italian igaming services, launching its new ‘Bingo 3.0’ platform serving the firm’s B2C brands in Italy – as well as servicing a network of 27 B2B partners. For the launch of Bingo 3.0, GVC announces a further major Italian coup, with Italian national lottery operator Lottomatica joining …
Read More »Winning Post: UK racing… what road follows Cheltenham?
Like all industry stakeholders, Regulus Partners looks forward to the events, excitement and drama of this week’s Cheltenham Festival. Nevertheless, the festival’s success and mass appeal cannot hide racing’s structural problems which must be confronted head-on in 2019… This week, the Cheltenham Festival marks the apex of GB jumps racing, one of the biggest mass engagement opportunities that GB …
Read More »Better Collective Spotlight: Preparing for the biggest week in horse racing
Having described the Cheltenham Festival as “the biggest week in horse racing”, leading igaming affiliate Better Collective will provide its tipster community on bettingexpert.com with the best advice on which horses to bet on, where to bet and how to enjoy the action live. On the eve of the Festival, Joe Ryan, Video Production Lead for Better Collective, breaks down …
Read More »Amelco targets ‘unparalleled pricing accuracy’ launching Quantum Outrights
Sports betting platform and trading services provider, Amelco has stated that it has released football betting’s ‘most advanced outright pricing model’ launching its ‘Quantum Outrights’ feed. Quantum Outrights has been developed utilising Amelco’s proprietary machine learning tools, with Amelco detailing that its new product can price the outcome of all 380 games across the Premier League season with an unparalleled …
Read More »France Galop: All equine stakeholders are losers in No Deal Brexit
Echoing the concerns of Irish counterpart Brian Kavanagh (Chief Executive of Horseracing Ireland), Olivier Delloye, Director General of France Galop has stated that a no deal Brexit, will severely damage the entire equine value chain, with regards to racing, breeding, transport, animal welfare and certifications. Leading France’s horseracing authority, Delloye states that at present the UK, Ireland and France, simply do not sustain …
Read More »Codere reveals new ‘unified’ Italian identity
Bolsa Madrid gambling group Codere SA has launched a new unique logo for its Italian market presence, as the legacy operator moves to unify and optimise its Italian gambling properties. Codere has been active in the Italian gambling market since 2001, when the firm acquired the eight bingo hall properties of Operbingo, moving to establish its presence in Northern Italy. …
Read More »Camelot pushes ‘Set For Life’ with new nationwide campaign
Supporting the launch of its new ‘Set For Life’ draw based game, UK National Lottery operator Camelot has published its new multi-format advertising campaign ‘Make Every Month Amazing’. Entering 2019, Camelot’s executive team announced the launch of its new ‘annuity-prize’ game Set-for-Life (inbound for 15 March), which sees the National Lottery pay winners ‘£10,000 a month for a period of …
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