Europe

The chair of the new Responsible Affiliates in Gambling (RAIG) trade body Clive Hawkswood is already making meetings with key stakeholders to discuss the necessity for affiliate-specific regulations, as the marketing sector looks to protect its image. In an interview with AffiliateINSIDER, Hawkswood was asked if gambling affiliates and affiliate marketing practices were misrepresented within existing UK advertising codes. “There …

The governance of FTSE100 gambling group Paddy Power Betfair Plc has confirmed that it has officially sanctioned the firm’s corporate rebrand to ‘Flutter Entertainment Plc’. The Flutter Entertainment rebrand was approved outright (99%) by company shareholders at the firm’s 15 May 2019 AGM. As previously communicated, the FTSE betting group undertakes the rebrand to ‘better reflect its broader business’ within …

Treating the diversified online betting business as one misses the proper scope, writes Jakub Myszkorowski, Chief Commercial Officer at STATSCORE, who thinks that while it would be an “obvious truth” to highlight changes in the market since it became digital, customer preferences are now more and more specific to mobile betting – a sector firmly on the rise. Let the …

According to a new report published by customer retention specialist, Optimove, has found that more women had exercised the right to be forgotten under the European Union’s  General Data Protection Regulation (GDPR) implemented last year. The report found that 68 per cent of those who had opted out of data communications identified as female, while age also played a role –  as players aged …

Italy’s customs and monopolies agency – ADM, the governing body overseeing Italian gambling laws is reported to have finalised its long-awaited online gambling licensing procedure. Having revised Italy’s online gambling laws to include tougher AML protections and customer requirements on registration, the ADM has settled on sanctioning 67 new online gambling concessions. As communicated last February, the ADM has renewed …

Buzz Bingo, operator of the UK’s largest retail bingo network has confirmed the appointment of London public relations firm Hope&Glory as lead communications agency. The appointment sees Hope&Glory manage Buzz Bingo’s press office, media contacts and creative communications for campaigns, running across the operator’s 119 bingo premises’ nationwide. Following a £40 million makeover, Buzz Bingo is the new brand identity …

Industry workplace diversity, inclusion and equality program ‘The All-in Diversity Project’ (AIDP) has announced a major coup as Nasdaq gambling technology group Scientific Games Corporation (SGC) commits to its workplace standards, projects and practices. Updating the market, SGC details that it will collaborate with existing AIDP partners to ‘determine diversity, equity and inclusion expectations and standards for the gaming industry’. “Gaming …

Finland’s Police and Transport and Communications Agency Traficom have confirmed that they are going to work alongside one another to strengthen initiatives which monitor and prevent illegal gambling advertisements on television and radio. As it stands, only Finland’s state-owned Veikkaus is permitted to run and market gambling of any kind across the country, with any other marketing operations pertaining to …

Betway has renewed its largest marketing commitment, after extending its ‘principal sponsorship’ with Premier League football club West Ham United for a further six years.   The online bookmaker has served as West Ham principal sponsor since February 2015, when Betway replaced bankrupt currency trading platform Alpari as the Hammers’ lead marketing partner. In its update, Betway marketing highlights the …