Esports Entertainment Group has strengthened its leadership team after appointing Magnus Leppäniemi as the new Vice President of Marketing and Head of Esports of its flagship brand, Vie.gg. Leppäniemi joins Vie.gg after amassing more than 20 years of sales and marketing experience from across the gaming industry. “Magnus is a proven marketing executive with invaluable knowledge of the gaming and …
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US iGaming firm Full Engagement Sports (FES) has partnered with UK-based software developer and gamification specialist Incentive Games to launch an esports bracket-challenge game. The agreement comes after the duo met at last year’s Betting on Sports America in New Jersey. FES’ new app will launch with a free-to-play prediction game with the view to ultimately offer parimutuel betting options …
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Betway will expand its partnership with leading esports tournament organiser BLAST, after confirming that it will sponsor its new ‘BLAST Bounty Hunt’ online Dota 2 series. The bookmaker has worked alongside BLAST since 2019, sponsoring its flagship CS:GO competitions ‘BLAST Premier’ and ‘BLAST Raising’. On 9 June, BLAST will host its first-ever Dota 2 competition the ‘BLAST Hunt’ – an …
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ESI’s Digital Summit has highlighted the growth of esports in terms of its global viewership and in its betting take-up. Yet, as esports becomes more popular, it heightens its risk of match fixing and corruption. One of the summit’s concurrent themes, esports and betting stakeholders observed and debated the complexities of maintaining esports integrity, amid distinct wagering intricacies and unique …
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As esports continues to engage new audiences, traditional broadcasters such as FOX and BT Sport have begun to optimise competitive gaming events such as Virtual F1 and eNASCAR in order to diversify their content. Allan Hvid, Head of Esports and Football for TV 2 in Denmark, spoke at ESI’s Digital Summit, highlighting new dynamics between esports and traditional broadcasters in securing …
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Esports wagering has been thrown centre-stage in recent months due to the global health pandemic shutting down the majority of live sports markets. However, for this growing industry to continue to develop and prosper after COVID-19, it is imperative that operators and providers collaborate to enhance its products. The ESI Digital Summit, created by Esports Insider, has dedicated a large …
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Next week, Esports Insider (ESI) will host its ‘ESI Digital Summit’ (26-27 May), where it will discuss all critical components related to the esports value chain amid a disrupted global marketplace. Sam Cooke, Managing Director of ESI, tells SBC that although esports may have navigated COVID-19 disruptions better than its traditional counterparts, stakeholders should not take comfort in the easy …
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Esports bookmaker Luckbox is ‘accelerating plans’ to list its business on the TSX Venture Exchange – Toronto’s marketplace for small-to-mid sized fast-growth enterprises. Luckbox management reveals that during May it recruited TSX fund and ‘capital pool’ advisor Elephant Hill Capital to act as lead agent planning the firm’s IPO route. Elephant Hill has published a prospectus on Luckbox, in which …
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Sports Information Services (SIS) has secured a further esports client after confirming that bet365 has agreed to integrate its ‘Competitive Gaming’ services package. Under the agreement, SIS will deliver its end-to-end esports solution for bet365, which will include services live-streamed pictures, commentary, on-screen graphics with betting triggers. bet365 will be further complemented by further game data, as well as a …
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Leading B2B esports publisher Esports Insider (ESI) is pleased to reveal the first wave of speakers and content for the inaugural ‘ESI Digital Summit’, the first major digital event dedicated to the business of esports. With two full days of content on 26 and 27 May, topics will range from brand showcases shining the spotlight on prominent mainstream partnerships through to …
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