Asia

SIS: Bringing 24/7 content to bettors

SIS

Simon Fraser, Head of International Racing at SIS, discusses the importance of delivering quality betting opportunities around the clock to drive engagement and revenues. Consumers demand and expect immediacy when it comes to everyday things, whether it’s shopping for goods online or viewing their favourite TV show, and betting is no different. They also have high expectations for the content …

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“Last Untapped Market”: Will India reach its betting potential?

India - Copyright: corund / 123RF Stock Photo

With a population of 1.3 billion and a GDP of $2.4 trillion (dwarfing that of Brazil, Canada and Russia amongst others), describing India as an ‘emerging market’ is something of an understatement. As things stand, gambling in the vast South Asian nation is heavily restricted, other than selective categories such as lotteries and horse racing. The model is similar to …

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HKJC praises mainland links with Conghua Racecourse opening

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The Hong Kong Jockey Club (HKJC) has announced the official opening of its Conghua Racecourse, which it hails as a new era for horse racing, whilst celebrating the close relations between Hong Kong and Guandong. Situated in the Conghua District of Guangzhou, in the Guangdong Province of south-eastern China, Conghua Racecourse provides the mainland with its first “world-class racecourse and …

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Winning Post – The complexities of the Asian market

Regulus Partners, the strategic consultancy focused on international gambling and related industries, takes a look at some key developments for the gambling industry in its ‘Winning Post’ column. Asia: growth and regulatory enforcement – yin and yang The Asian gambling environment is typically poorly understood by most Western stakeholders, yet its importance is growing, both directly and indirectly. This week …

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Playtech pushes on despite difficulties in Asia

Detailing its financial results for the six months to June 30, 2018, Playtech revealed that in spite of difficulties with its Asian operation, the firm’s overall revenue grew 4%. The gaming technology giant did however report a reduction in its EBITDA, which fell 13% to €145m, additionally, its adjusted net profit was €83.3m for the period, down 34 per cent …

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M88 on board with Leicester City as official betting partner

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Asian centric online betting and gambling site M88 has agreed a deal with English Premier League outfit Leicester City, that sees the firm become the club’s official betting partner. Under the terms of the deal the company is to leverage the 2015/16 Premiership champions global brand across its marketing activities, as M88, who offers sports betting, casino and slots based …

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Betway enhances esports presence with Invictus Gaming deal

Invictus Gaming

Online bookmaker Betway has strengthened its esports presence, inking a deal with the Invictus Gaming (IG) team for the upcoming Dota 2 pro season, including this month’s The International 2018. Under the terms of the agreement Betway is to have exclusive access to the team for content creation purposes, whilst IG is to also have the bookies logo emblazoned on …

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La Liga aims to become India’s most popular football league with new Facebook partnership

La Liga has chosen to partner with Facebook, as Spain’s top flight football league seeks to significantly expand its profile within the Indian sub-continent. Beginning this weekend, La Liga will stream all season 2018/19 matches (total 380 matches) on Facebook’s social media platform, making its content available to audiences in India, Afghanistan, Bangladesh, Bhutan, Nepal, Maldives, Sri Lanka and Pakistan. …

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Sportradar’s Lorenzo Caci: The best bet for curbing illegal activity in India

India - Copyright: corund / 123RF Stock Photo

Last month, the Law Commission of India (LCI) found that arguments in favour of relaxing the country’s gambling ban far outweigh those highlighting its immorality. As things stand, gambling in India is heavily restricted except for selective categories such as lotteries and horse racing. However, the LCI’s 267th report recommended the full legalisation of regulated betting and gambling activities, albeit …

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Filipino betting firm LETOU announced as Inter Milan sponsor

LETOU has announced a partnership deal with Serie A giants Inter Milan to become the club’s first ever Asian online gaming partner. The Filipino firm will become the club’s Official Regional Online Gaming Partner, in an agreement that will see the club’s image and identity used as part of LETOU’s promotions in Asia. Hugely popular across Asia, the betting and …

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