Africa

Nigerian licensed sports betting operator Bet9Ja has launched its new affiliate marketing programme in partnership with Income Access (Paysafe Group).  The bookmaker which acts as current title sponsor of the Nigeria National League (second professional tier of Nigerian football), seeks to expand its digital presence launching its partnership programme utilising Income Access’ marketing software. Tunji Meshioye, Bet9ja Marketing Manager, commented …

If you missed it, then you truly missed out. This year’s Sports Betting West Africa is one for the history books. We had record shattering attendance, and an African first by uniting regulatory boards from four nations. Representatives of the National Lottery Regulatory Commission (Nigeria), The Gaming Commission of Ghana, The Sierra Leone State Lottery Company and the National Lottery …

Kenyan sports betting operator SportPesa has expanded its European profile, entering the Italian betting market by acquiring a majority shareholding in RCS Gaming. The deal sees SportPesa governance acquire a 75% stake in RCS Gaming, the betting/gaming arm of European media giant RCS Media Group which operates popular media properties La Gazzetta dello Sport, Marca, El Mundo and La Corriere. …

Malta-based sportsbook and gaming software company Sirplay has extended its Nigerian market presence by signing a platform partnership with ZenithBet Limited. Having entered the Nigerian market over five years ago, Sirplay has provided its betting software to more than 40 bookmakers across the country. ZenithBet is a Nigerian operator licensed and regulated by the Lagos State Lottery Board, as well …

Kenyan sports betting operator Sportpesa has announced that it will end all forms of sponsorship with national sports clubs and bodies, as the operator deems Kenya’s 35% betting/gambling tax to be unworkable. This weekend Sportpesa CEO Ronald Karauri detailed to Kenya news sources, that his firm would suspend all sponsorships with sports stakeholders from January. Speaking to local press, Karauri …

The Sports Betting West Africa Summit (17-19 July) is a gathering place, a sales platform, a debating forum, and a social hub for the Western African gaming industry. Every year, representatives from all sectors of the sports betting industry from across West Africa converge upon a pristine destination of our choosing for this prestigious event. Gaming industry growth remains as …

An industry platform and software supplier for developing markets, Sirplay has made another move in the Nigerian sports betting market in partnership with BetaBet2000. Informing the market, BetaBet2000 has switched its legacy betting solution to Sirplay’s modular platform, as it seeks to continue its Nigerian expansion within the coming months. Moving forward, BetaBet2000 has gained tailored online sports betting solution with access …

Kenya’s National Alliance (TNA) government has reduced its blanket industry tax charge to 35% on all gambling activities following backlash from multiple stakeholders. Last March Kenya’s Treasury Secretary Henry Rotich presented a National Budget proposing a betting/gambling ‘all activities’ tax duty of 50%. Kenya betting industry and sports stakeholders immediately moved to halt Rotich’s tax proposal, stating that he acted …

Lithuania-based live gaming specialist BetGames.tv has announced that it has secured a new licensing agreement to distribute its live content portfolio to industry platform provider BestGoldBet. BestGoldBet is a developing market omni-channel gambling provider with an established presence in the LATAM, CIS and African betting markets. Moving forward, BetGames.tv will integrate its full portfolio of live table games and live …

Gambia President Adam Barrow has issued an executive order which will end the ban on Gambian gambling services for lotteries, casino and sports betting activities. Barrow who won the 2016 Gambia National Election and assumed the official Presidency this January, wants to turn Gambia into the leading West Africa business/commerce hub, liberalising the country’s services and trade. Since 2015 Gambia …