Updating the market, industry affiliate marketing and player acquisition firm Catena Media has informed that it has been approved for the listing of its shares on the Stockholm Nasdaq main market. The company now awaits final approval from the Swedish Financial Supervisory Authority to complete its full listings migration from Nasdaq North Premier to the larger Stockholm Nasdaq. Catena governance …

Stockholm-listed, European gambling operator Kindred Group Plc has awarded its UK media planning and buying account to London marketing agency Initiative UK. The new agency will now lead the media strategy and execution for Kindred’s multi-million £ UK advertising account, across group brand portfolio of; Unibet, Stan James, Bingo.com and Maria Casino. Part of IPG Media Brands, Initiative UK takes over …

Having boosted the live market inventory of Accuscore, CEO Tuomas Kanervala details to SBC readers why sports prediction services should be vital tools for bookmakers and not just betting punters.   Working with media owners such as Yahoo, CBS Sports and the Wall Street Journal, Kanervala details that utilising sports prediction services bookmakers can optimise and refine their customer retention …

Seeking to boost its operational database provisions, independent sports betting operator bet365 has agreed to acquire bankrupt Basho Technologies assets (deal undisclosed). Confirming the acquisition last week, bet365 Chief Technology Officer Martin Davies posted an update on Basho’s online community detailing that ‘an agreement had been reached, to buy all remaining Basho assets’. Founded in 2008, Washington-based Basho is a …

Horseracing broadcaster Racing UK has announced the launch of its new seamless website, seeking to become the best ‘one-stop shop’ for all racing enthusiasts and punters. The website upgrade will see racinguk.com optimised for all devices (mobile, tablet and desktop). Racing UK detailed that a number of changes had been undertaken in order to improve user-journey, engagement with video content …

Kenyan sports betting group SportPesa has expanded its provisions for the UK betting market, announcing that it has launched it’s new online casino portal (https://casino.sportpesa.uk/) The bookmaker’s new casino vertical will feature over + 200 games, from industry games provider Microgaming. Updating the market, SportPesa development stated that it had created an ‘uncluttered and easy to navigate’ online casino property, …

Sun Bets marketing has informed that it will sponsor the 71st East Anglian Derby at Yarmouth Stadium (Norfolk) taking place this September. The News UK and Tabcorp joint-venture bookmaker undertakes’ its first greyhound racing sponsorship, in which it will contribute £15,000 towards the Derby’s racing prize-pool. Furthermore, the bookmaker will secure the title name on all syndicated races, which will be …

Presenting its H1 2017 interim results, industry games provider Yggdrasil Gaming has detailed a strong momentum to its commercial operations driven by ‘accelerated growth’ as the company has secured 24 new partner operators during the period. Updating the market, Yggdrasil governance would declare a 116% increase in corporate revenues to SEK 74 million (€7 million – H1 2016: SEK 34 …

Spanish licensed online sports betting operator Sportium (sportium.es) continues its South American expansion, announcing that it will enter the Colombian online betting market. The Ladbrokes and Grupo Cirsa Spanish joint-venture launch in Colombia follows a successful South American debut in Panama, where its services have gained a strong foothold. Speaking to Spanish media, Sportium CEO Alberto Eljarrat detailed that his …