Paul Fox, Chief Executive of Asian focused online gambling operator LeTou has proclaimed a positive and progressive first six months for the betting brand’s key partnership with Serie A football team Internazionale Milan. Back in August 2018, Philippines based LeTou extended its European football sponsorship portfolio becoming the ‘Official Asia Gaming Partner’ of the Nerazzurri, securing its biggest sports partnership …

Betting innovation studio Incentive Games (formerly Premier Punt Group) has confirmed two major announcements strengthening its industry position as the firm targets significant growth this 2019. Updating the market, Incentive Games becomes the lead development partner for leading East African bookmaker BetLion. The partnership will see Incentive Games develop a tailored ‘free-to-play’ proposition for BetLion, a brand that seeks to …

Publishing its latest industry opinion, strategic consultancy Regulus Partners details that sector leadership needs to carefully balance the right narrative/debate on tackling the delicate and complex matter of problem gambling… __________________ The hair shirt is this season’s must-have fashion item for the well-dressed gambling executive, and this week was the turn of the GVC executive team to adopt sackcloth and …

Global consumer comparisons and credit score data provider Experian has launched the industry’s first ‘affordability check’ tool, helping operators’ asses, identify and better understand customer risks, behaviours and affordability. In its product notes, Experian details that the affordability check tool becomes valid at the ‘most appropriate point for customers’, helping betting firms identify account changes or specific behaviours that may …

The Sunday Times has this weekend reported that the governances of Paddy Power Betfair (PPB) and The Stars Group Inc held mutual talks in late 2018, discussing a ground-breaking merger. The two enterprises, which are competing to dominate global gambling’s new landscape disrupted by the repeal of US PASPA federal laws, multiple changes in European regulatory frameworks and the UK’s enforced …

Seeking to significantly bolster its online marketing and player acquisition capacities in 2019, low-margin online bookmaker BetRegal (BetRegal.com) has upgraded its affiliate marketing platform provisions with Income Access (Paysafe Group). Updating stakeholders, BetRegal has migrated its entire ‘BetRegalAffiliates’ program to Income Access software, stating that its marketing partners will benefit from improved player tracking, reporting functionalities and optimised campaign variables. Launched in 2017, …