Isle of Man and Philippines-based online sportsbook 12BET are the latest operator to launch its affiliate marketing and partnership programme utilising Income Access software. Under the partnership, the affiliate programme for 12BET’s new European sports-betting offering will integrate with Income Access’ acquisition-tracking platform and will be managed by the company’s team of affiliate managers. In May of this year, 12BET …

Gambling technology provider Aristocrat Leisure has confirmed the sale of it Japanese division to Fields Corp, a Japanese gaming machines manufacturer who specialises in pachinko style games content. Following a strategic review of its operations, Aristocrat governance decided it was best to sell its Japanese operations, which consist of KK Aristocrat and KK Spikey products and services. The company had …

The English Premier League will have no title sponsorship from season 2016/2017. Premier League governance decided to no longer seek for a title sponsor for its competition and present itself as a ‘clean brand. The move reflects the organisation desire to mirror major US pro-leagues’ the NBA, MLB, NHL and NFL. The Premier League confirmed that it would not renew …

Racing UK is devoting 14 hours of live coverage to the UK and the US’s most significant Classic races this season – the Investec Derby and the Belmont Stakes. ‘Classic Saturday’ gets underway at 10am on Racing UK (Sky 432/Virgin 536/UPC 411/Freeview 231) with build-up to the ‘World’s Greatest Flat Race’ – the Investec Derby – which is off at 4.30pm. A top-class …

Team GB Double Olympic cycling champion Victoria Pendleton (34) is set to make her debut as an amateur Jockey at Newbury, racing the George Frewer Charity Race on 2 July Pendleton has been trained by legendary jockey trainer Paul Nicholls, as part of Betfair’s attempt to qualify the Olympian as a racer in next year’s Cheltenham Festival Foxhunter Chase. Pendleton …

US daily fantasy sports operator Draftkings, continues its high level marketing expansion with the conformation of a multi-year marketing agreement with New York sports and entertainment venue Madison Square Garden Co. DraftKings will displace rival operator FanDuel as official fantasy sports partner of Madison Square Garden (MSG). The partnership will see the DaftKings brand promoted throughout the MSG venue, the …

The Portuguese football leagues ruling body Liga Portugal has criticised the suggestions of match fixing by Federbet, the international agency for detection and prevention of illegal sports betting practices. Following a review Federbet had openly announced that it had recorded suspicious activities surrounding a number of games throughout Portuguese professional football leagues. Liga Portugal has moved to dismiss the claims …

The starting gun has been fired on the race to become the 2015 EiG Start-Up LaunchPad winner after Clarion Events, in partnership with GamCrowd, announced that submissions are now being accepted for this year’s competition in Berlin, Germany. Organisers are expecting the hugely popular LaunchPad, which last year attracted a record number of more than 30 entries, to generate plenty …

With increasingly sophisticated software available, operators have the ability to know more about their customers than ever before, but are you using this to its full advantage? The Betting Trends & Strategies (BeTS) conference, which is taking place at the iGaming Super Show, will be hosting a session titled “Customer CRM – Use it or lose them.” The session will …

Sports data distributor Enetpulse has announced that it will separate its in-play data division into its own business unit which will be named InPlay Sports Data (InPlay). The decision to separate the division follows a strategic review by Enetpulse management and senior investors who decided that a move would allow for its in-play project to garner its own identity. The new …