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Ted Orme-Claye
Born in Nottingham and somewhat educated in Yorkshire, Ted joined SBC Media in late 2020 after graduating with a Masters Degree in journalism from the University of Leeds. Ted has worked as a journalist on SBC News, Insider Sport, Payment Expert and Lottery Daily and has been a regular on the iGaming Daily podcast since its launch. He became an editor in 2023 on the Payment Expert & Insider Sport team before taking the lead on SBC News in 2025.
Latest
The World Cup trophy
BREAKING
Sportsbook
Time to read: min
bet365 embraces gamification in World Cup planning
June 5, 2026
The outside of en evoke-owned William Hill betting shop in London
26:20
BREAKING
Featured News
Time to read: min
Bally’s Intralot hails ‘beginning of a major new chapter’ as £243.1m evoke bid confirmed
June 5, 2026
Gordon Moody logo on a cushion on a chair
BREAKING
Player Protection
Time to read: min
Gordon Moody appoints new CEO to take on challenges of statutory levy era
June 4, 2026
The affiliate leaders magazine front cover
BREAKING
Affiliate News
Time to read: min
Affiliate Leaders magazine: Issue five out now
June 4, 2026
BREAKING
Events
Time to read: min
Affiliate Leaders Summit Launches as Standalone Global Event in Lisbon
June 4, 2026
Romanian football fans celebrating in the stands at a game
BREAKING
Sportsbook
Time to read: min
FeedConstruct secures Romanian FA Cup and league data rights
June 4, 2026
SBC Summit Lisbon Affiliate Leaders banner
BREAKING
Events
Time to read: min
SBC Summit unveils new pass structure alongside standalone Affiliate Leaders Summit access
June 3, 2026
FIFA World Cup ball
BREAKING
Sportsbook
Time to read: min
FIRST launches ‘all-in-one’ betting solution for World Cup trading
June 3, 2026
The Eiffel Tower in Paris,i illuminated with the colours of the French flag
BREAKING
Sportsbook
Time to read: min
French Prime Minister proposes veteran civil servant for gambling top job 
June 3, 2026
Andrew Rhodes, former CEO of the Gambling Commission
BREAKING
Featured News
Time to read: min
Ex-Commission CEO Rhodes notes ‘uncharted challenges’ as new advisory role begins
June 3, 2026
An official ball for the 2026 FIFA World Cup, which Sky Bet and Paddy Power have launched campaigns around
01:00
BREAKING
Marketing
Time to read: min
Could Sky Bet and Paddy Power have taken a gamble with their World Cup campaigns?
June 2, 2026
Chicago, Illinois, one of the 17 states where bet365 is active
BREAKING
Interviews
Time to read: min
“We’re not interested in copying and pasting” - bet365’s CMO on firm’s North American journey
June 2, 2026
Stake, which has come under fire from Entain
BREAKING
Sportsbook
Time to read: min
Stake makes Argentina its fifth Latin American market
June 1, 2026
Tiesto banner for SBC Summit Lisbon headline
BREAKING
Events
Time to read: min
Tiësto to headline INFINITY Lisbon at SBC Summit 2026
June 1, 2026
flutter branding in the US, on the side of the New York Stock Exchange
BREAKING
Featured News
Time to read: min
Flutter board’s bid for greater share control falls short
June 1, 2026
BREAKING
Events
Time to read: min
SBC Summit Canada reinforces role as industry’s meeting point amid Alberta momentum
May 29, 2026
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