Ted Orme-Claye

Sportradar enhances global sports integrity with UFDS launch

SBC News Sportradar enhances global sports integrity with UFDS launch

Sportradar Integrity Services has elevated its commitment to strengthening global sports integrity through the launch of its ‘Universal Fraud Detection System’ (UFDS), which will be offered free of charge to sports organisations worldwide. The technically advanced monitoring network, which will be funded by Sportradar, has been designed to detect instances of match fixing and suspicious wagering activity across the globe. …

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Cheltenham expands broadcasting and sponsorship agreements

SBC News Cheltenham expands broadcasting and sponsorship agreements

This year’s edition of the Cheltenham Festival will garner increased coverage on ITV Racing, whilst organisers have also found a new sponsor in WellChild. Racecourse Media Group – the rights holder to the week-long festival – usually allows its mainstream partner ITV to broadcast five races, as the final two are an important part of the contract with subscriber-based Racing …

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Tim Heath launches gaming focused fund via Yolo Investments

SBC News Tim Heath launches gaming focused fund via Yolo Investments

Tim Heath’s Yolo Investments venture-capital fund has launched a sub-fund focused on the gaming and financial technology sectors. The newly established sub-fund will search for seed and A-stage opportunities across the gaming and fintech industries. Prior to launching the sub-fund, Yolo has already made investments in casino content studios OneTouch and Green Jade Games, fintech disruptions coins.io, Credis Bank and Yeahka, …

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Betmotion expands sponsorship portfolio with Mackenzie Dern deal

SBC News Betmotion expands sponsorship portfolio with Mackenzie Dern deal

Latin American sports betting operator Betmotion has enhanced its sports sponsorship portfolio following an agreement with UFC fighter Mackenzie Dern. Under the terms of the partnership, Betmotion will be able to use the Brazilian-American women’s strawweight’s brand image for marketing promotions via social media and on its website. Dern – who is currency ranked as the No.11 competitor in her …

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Flutter’s Ian Proctor outlines affordability approach

SBC News Flutter’s Ian Proctor outlines affordability approach

Ian Proctor, Chairman of Flutter Entertainment, the bookmaking holding company behind Paddy Power and Betfair, has released a statement concerning the ongoing review of the 2005 Gambling Act. In the statement, Proctor acknowledged that: “Gambling has gone through a technical transformation over the last 15 years, and the rules have not kept pace.” The main focus of Proctor’s statement concerned …

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SoftSwiss launches new betting project with Bitkingz parternship

Sports betting games provider ParlayBay has formed an alliance with GRID Esports as it looks to power its next-generation gaming experience.

SoftSwiss has announced Bitkingz Sportsbook, a project from Bitkingz Casino, as its latest client. Bitkingz Sportsbook was launched on 1 February 2021, supplied with main odds feeds by Betradar. The sports betting site now gives access to over 10,000 live events. The sportsbook’s operator, Bitkingz Casino, runs via the SoftSwiss online casino platform, and will now offer its users an …

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YGAM and GamCare enlist Cambridge United for Kick the Habit campaign

SBC News YGAM and GamCare enlist Cambridge United for Kick the Habit campaign

Responsible gambling organisations GamCare and YGAM are set to launch the Kick the Habit campaign in cooperation with Cambridge United Community Trust (CUCT). The campaign will see CUCT promote podcasts, articles and interviews via social media channels. The media releases will focus on the consequences of gambling problems and provide education regarding the topic. Additionally, the drive will focus on …

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Age restriction violations on the decline, says ASA

SBC News Age restriction violations on the decline, says ASA

The Advertising Standards Authority (ASA) has announced that age restriction violations in UK gambling advertisements have fallen, according to its latest report. Adverts involving gambling, alcohol, tobacco and other products deemed adult oriented or harmful to children were analysed over a three month period from October to December 2020 using monitoring tools. Across a sample of 49 websites and 12 …

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GambleAware partners with Expert Link to launch ALERTS network

SBC News GambleAware partners with Expert Link to launch ALERTS network

Responsible gambling advocacy charity GambleAware has appointed Expert Link to co-design its nationwide ‘ALERTS’ network. GambleAware has provided funding for, ALERTS – which is an acronym for ‘Affected Lived Experience Research, Treatment and Support Group’ – for 18 months. The group will consist of people with lived experience of gambling harm. The charity’s stated ambition is that the group will …

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MansionBet strengthens ARC partnership with greyhounds sponsorship

MansionBet enhances ARC partnership with greyhounds sponsorship

Online betting operator MansionBet has been named the official sponsor of over 800 greyhound races in 2021 following an agreement signed with the Arena Racing Company (ARC).  Under the terms of the deal, the bookmaker’s branding will be displayed across all four ARC greyhound tracks, beginning with tonight’s (11 February) racing at Newcastle, and continuing at Newcastle, Sunderland, Birmingham’s Perry …

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