Formula E is currently in its debut season. Amidst around the world racing circuits, celebrity endorsements and involvement in the form of Leonardo DiCaprio and considerable investment from well known corporations, Formula E appears to thriving in the competitive world of motor sports. SBC’s Sam Cooke spoke to Virgin Racing’s Sam Bird about the sport, Richard Branson’s Virgin Racing, and …

Whilst the UK currently boasts no major eSports stars, abroad the top players are hugely popular, and some can even be classed as celebrity figures within this niche but expanding market. They can earn considerable money from appearances, and live streaming their gameplay.  The Vice eSports documentary featured an example of such ‘eSports superstars’; the popular US team Cloud 9. …

Following SBC’s introduction to the world of eSports here we take a closer look with an analysis of the anticipated boom in the UK market, its growing popularity and value worldwide (part 2 to follow). The findings of the Superdata and Newzoo eSports market brief in May 2015 features extensively. Furthermore on the agenda there is a breakdown of the money …

Gfinity is a UK based eSports firm which, if you haven’t already, you’ll struggle not to hear about in 2015.  In collaboration with Vue Cinemas it has established a dedicated eSports Arena, the UK’s first, and the initial Gfinity UK Championships are already underway. We caught up with Head of Partner Relations, Martin Wyatt, to discuss one of the fastest …

Following SBC’s recent look at the growth of eSports, and its 2015 official introduction to the UK, we caught up with Pinnacle Customer Engagement Manager  Mirio Mella to discuss the origins of a new burgeoning betting market. Established in 1998, with its headquarters in Curacao, the online gaming site Pinnacle Sports is an early market leader in terms of providing eSports …

Despite its huge following in the US and parts of Asia, eSports is still finding its feet in much of Europe, and is largely unknown in the UK. This is all set to change however, with many anticipating the sport to explode on these shores in the near future. The first dedicated eSports arena was opened in London in March, …

Asylum Labs are a fast growing social casino gaming development firm which state that their goal is to reinvent classic casino games for the 21st century. The team is comprised of industry veterans Larry Holland (CCO), Albert Mack (CTO), Chris Turner (Art Director) and Jason Kaehler (CEO) amongst other talented individuals from the casino and video gaming industries CEO Jason …

Following the announcement of the £5.1bn TV rights Premier League deal, Tom Mockridge, Virgin Media Chief, has openly stated his concerns that customers will bear the cost of the mammoth new deal. Talking to ITV, Mockridge stated his belief that: “The money only comes from one place in the end which is the consumer.” How much validity is there in …

Back in October we featured a story making predictions concerning the then forthcoming TV rights battle for the Premier League, as well as its history and its comparison with other leagues worldwide. Big numbers were being thrown around, and expert estimations were around the £4bn mark. Last week, it was revealed that the finalised figure for the new deal is …

For a long time, the FIFA Presidential election has been little more than a formality with no real competitor to challenge Sepp Blatter’s dominance. This year had seemed an altogether different story however; and moreover one of the busiest election campaigns in decades in terms of those throwing their hat into the ring. Backed by the might of Paddy Power, …