In six months time the greatest, and most lucrative, TV rights battle will begin as various parties vie for the right to broadcast matches from the golden goose that is the Premier League. The current deal runs until the 2015-16 season, and when the auctions begin early next year firms will bid for various packages featuring three year contracts. These …

SBC News’ Sam Cooke revisits the Indian Super League after its glitzy opening weekend and notices the absence of local footballing stars. So it begins… The much anticipated Indian Super League (ISL) kicked off its debut season on Sunday at the Salt Lake Stadium in West Bengal. Atletico De Kolkata, a team subtly affiliated with Atletico Madrid, were the victors …

Predict The Six announced its first jackpot winner last week. Dave from Colwyn Bay had the jackpot all to himself winning £2,712, and in doing so became £2,711 better off for his efforts His prediction that Diego Costa, Oscar, Robin Van Persie, Graziano Pelle, Fraizer Campbell and Sergio Aguero would all score in the same Premiership weekend proved correct The …

A novel Premiership based football betting game titled Predict The Six  is in its debut season, and things have started well. The football jackpot game is a simple one; a player selects six players they believe will score in a Premiership weekend. It costs just £1 to play and the jackpot is broadcast on the main page, it’s a weekly …

Growing up, I’d hazard a guess that Michael Chopra never thought he’d be one day be telling the press of his wishes to follow in the footsteps of Sachin Tendulkar. The former England U-21 striker recently signed for the Kerala Blasters, and will participate in the inaugural Indian Super League (ISL) which commences in October. Discussing his move he stated: …

With Fantasy Football an established way for people to enjoy football for almost 20 years now, SBC has set up its own community league here. Sam Cooke gives some advice to would-be managers who are interested in joining the fun on where the value is hidden. 1) Bojan, Stoke City (£5.5m) How Bojan has found himself at the Britannia is …

With Fantasy Football an established way for people to enjoy football for almost 20 years now, SBC has set up its own community league here. Sam Cooke gives some advice to would-be managers who are interested in joining the fun about who they should sign. 1) Yaya Toure, Man City (£11m) A midfielder who dominated the league last season and …

With Fantasy Football an established way for people to enjoy football for almost 20 years now, SBC has set up its own community league here. Sam Cooke gives some advice to would-be managers who are interested in joining the fun. 1. Playing time. The number one rule; if they ain’t playing they ain’t scoring points. It’s especially vital to watch …

Big moments are big opportunities… Senior Vice President at Nielsen, Sean Casey, said “sports events account for 2-to-3 percent of television programming every month. Yet that small amount produces roughly 50 percent of Twitter’s overall activity around TV.” The World Cup is the sporting event, and so the second screen, and Twitter, enjoyed even more attention over the course of …

Both the importance, and the potential, of a brand harnessing an effective social media campaign on Twitter at the World Cup just gone by was crystal clear long before it began. The previous competition, that of South Africa in 2010 was, stated Tom Wiltshire, head of the site’s World Cup campaign, the “largest period of sustained activity for any event …