Former Kindred Group and Svenska Spel manager Dersim Sylwan will succeed Petra Blixt as LeoVegas Chief Marketing Officer (CMO). Blixt had been serving in the role on an interim basis since May of this year, having been appointed as a marketing director in October 2018 as part of a departmental shake-up. She will continue as interim CMO until Sylwan officially …
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Are you satisfied with your current affiliation program? For many betting companies a well-tailored program is simply a matter of staying above the surface writes Jakub Myszkorowski, Chief Commercial Officer at STATSCORE. In times when everyone offers more or less the same to similar types of affiliates, will you follow the well-trodden and overused path, or try going your own …
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For this month’s Better Collective Spotlight, SBC News took a closer look at Speltips.se, the flagship brand for Better Collective in Sweden. We asked Jesper Ribacka, Director of Better Collective Stockholm, about the history of tipster sites in Sweden, why the opportunity is greater for affiliates than operators and what the future might hold for the country’s affiliate market. SBC: …
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Playtech BGT Sports (PBS) recorded a 300 per cent year-on-year (YOY) growth on mobile during this year’s Wimbledon. Over the two weeks of tennis action at the All England Club (24 June-14 July), PBS saw more than £9 million staked across all of its channels. Yet mobile was the most eye-catching component of this ‘record turnover’ for the omni-channel sports …
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Content and not bonuses is the most effective player acquisition tool ahead of the 2019/2020 Premier League season, says Andrew Morgan, International Director at ICS Media Group. The countdown to the kick-off of the 2019/2020 English Premier League is very much underway and over the next few weeks we will see online sportsbook operators unlock their marketing war-chests as the …
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Nigerian operators Vbetnow and Konfambet will be offering a white label gambling service through STM Gaming, BtoBet’s Certified Partner for Africa. Focusing on delivering an enhanced user experience to its players, the operators will be delivering a diverse portfolio of live sports events, online and live casino, jackpots, special bets and virtuals. It comes just two months after STM Gaming, …
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Expansion seeking Campeon Gaming Partners has made its move in the UK online casino market by launching CampeonUK. Running with affiliate tracking from Income Access, it is the fourth live brand for the igaming operator after CampeonBet, EvoBet and SvenBet. Having established these brands, the company is ready to find success in the UK’s huge online gambling market. It will …
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In-game engagement feature Premium Play is just one of the key updates for Mark Jarvis as part of its three-year extension with Scientific Games. A new three-year agreement marks the next step in the partnership that will see the licensed betting office (LBO) operator’s 54 shops benefit from Scientific Games’ leading terminals. As well as Premium Play, which provides enhanced …
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SIS (Sports Information Services) has struck a deal to supply its British and Irish greyhound racing content to AmWest Entertainment, the parent company of AmWager.com. SIS will provide live streams and data from up to 33,000 races per year, taken from the 53 meetings per week racing schedule of British tracks including Central Park, Crayford, Doncaster, Harlow, Henlow, Hove, Monmore …
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BetConstruct has initiated a “new innovative approach to sports betting and gaming personalisation” through the launch of AI assistant Hoory. The industry software provider held a presentation in Amsterdam on 16 July to officially launch Hoory, which has been designed to help players navigate an operator’s website. Through a beta version on Vbet, BetConstruct’s B2C online sportsbook brand, guests were …
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