Luke Massey

Neel Davda, Bold360: Taking contact deflection to the next level

Davda, Bold360

We know all about the use of artificial intelligence (AI) based solutions for ‘deflecting’ simple user questions to virtual assistants, or agents, but how do we define what these are? And are the ‘typical case’ questions still the most popular? For Bold360 – the AI conversational software arm of LogMeIn – the answer lies in “white box AI visibility”, which …

Read More »

Inside Edge: Record-seeking Salah and La Liga market misconception

Salah - 25.08.2020, Red Bull Arena, Salzburg, AUT, Testspiel, FC Red Bull Salzburg vs FC Liverpool, im Bild Mohamed Salah FC Liverpool // during Friendly Football Match between FC Red Bull Salzburg and FC Liverpool at the Red Bull Arena in Salzburg, Austria on 2020/08/25. **** ONLY GERFRAITAESPSUISSEGBR **** Salzburg *** 25 08 2020, Red Bull Arena, Salzburg, AUT, Test match, FC Red Bull Salzburg vs FC Liverpool, in the picture Mohamed Salah FC Liverpool during Friendly Football Match between FC Red Bull Salzburg and FC Liverpool at the Red Bull Arena in Salzburg, Austria on 2020 08 25 ONLY GER FRA ITA ESP SUISSE GBR Salzburg EP_fei.

Over the next few months, Form Labs – a division of Bettorlogic – will be looking at the best of the weekend’s sporting activity. This time, we check on Mo Salah’s pursuit of Teddy Sheringham’s opening day scoring record and the chances of a fast Premier League start for the promoted teams, before addressing the media hype around Barcelona’s (Messi …

Read More »

Leadstar Media launches new Italian site Mondositiscommesse.it

Italian

Online gambling affiliate company Leadstar Media has expanded its Italian product portfolio through the launch of new website Mondositiscommesse.it.  It’s the company’s second bookmaker comparison site focused on organic customer acquisitions for the Italian market. Coming just two years after Bookmakerbonus.it was launched in September 2018, it has been designed specifically to attract Italian players as part of its strategy …

Read More »

Yiannis Stathis, SG Digital: The costly pursuit of one-to-one relationships

OpenMarket

SG Digital’s Yiannis Stathis believes that OpenMarket can spell an end to the complex working environment for sports betting operators and suppliers, adding that both sides are losing too much time – and “leaving too much money on the table” – by trying to manage one-to-one relationships. Stathis was delivering a presentation at the SBC Summit Barcelona – Digital, where …

Read More »

SBC Summit Barcelona – Digital: Winning with Free-to-Play

SportCaller

Fresh from his #SBCSummitBarcelona presentation, SportCaller MD Cillian Barry (pictured) unpacked the progressive rise of free-to-play (FTP) as a global force and a vertical in its own right. In our lifetimes, no chapter change has been as stark as when COVID-19 flipped the script, sending shockwaves and plot twists throughout every industry imaginable. Of course, the gambling sector was no …

Read More »

SBC Summit Barcelona – Digital: A new reality for omnichannel

omnichannel

In principle, the challenges for delivering an effective omnichannel strategy remain the same across all gambling territories, but in some cases regulations dictate that this is now more about recreating the same user experience than it is syncing up distribution channels. That was one of the main takeaways from the ‘Creating an omnichannel experience’ panel, sponsored by Italy-based B2B service …

Read More »

Inside Edge: England’s revenge bid and Ronaldo goes for 100

Cristiano Ronaldo (POR), JUN 9, 2019 - Football / Soccer : UEFA Nations League final match between Portugal 1-0 Netherlands at the Estadio do Dragao in Porto, Portugal. (Photo by Mutsu Kawamori/AFLO)

Over the next few months, Form Labs – a division of Bettorlogic – will be looking at the best of the weekend’s sporting activity. This time, we go from Cristiano Ronaldo and his bid to join the international 100-club, to England’s revenge mission in Reykjavík and Serena Williams’ latest attempt at matching Margaret Court’s 24-time Grand Slam record in New …

Read More »

A helping hand(over): BMIT Technologies virtual agent finds customer service balance

customer service

Finding the right balance between live and automated support for customer service is an ongoing debate in the iGaming industry. While the process of ‘deflecting’ (to technology) for simple case resolution is now well established, the introduction of artificial intelligence (AI) brought new challenges as well as creating opportunities. For example, finding that line where the issue at hand becomes …

Read More »

George Fotopoulos, Vermantia: Streaming’s shift from commodity to necessity

streaming

Advancements to technology in recent years mean that the low latency streaming of live events is now both achievable and cost effective even for betting operators with a huge network of retail shops.  And this is why Vermantia reacted quickly to build out its streaming service, focused on both online and offline delivery, but crucially tailored to the needs of …

Read More »

Jan Möller: How Oddspedia 2.0 caters for all sports fans

Oddspedia

Oddspedia has concluded an 18-month project to relaunch its flagship odds comparison portal in “good time” for the return of major global sports events from COVID-19 disruption. Originally launched in 2014, the revamped online portal – localised to languages including German, Portuguese, Spanish and Italian, as well as English – went live on 4 August, less than two weeks before …

Read More »