Luke Massey

Scout Gaming enters Brazil through Jogajà deal

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Scout Gaming has entered the Brazilian market after signing a deal to provide start-up operator Jogajà with its full fantasy sports platform. Jogajà, whose Scout Gaming-powered platform is expected to launch during the first half of 2019, is backed by Swedish venture capitalists with experience of working in Brazil. The product range will be boosted by the inclusion of local …

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STS secures European expansion through BetConstruct deal

STS - 20341995 - three-dimensional map of europe 3d

STS has become the first Polish bookmaker to extend its reach across Europe after securing a deal with software developer BetConstruct for both sports betting and gaming content. BetConstruct will provide its sportsbook product – as well as those for esports, live and RNG casino, virtual sports and statistics – to enable STS to expand into the UK, Germany, Norway, …

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Videoslots joins the Swish Swedish market assault

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Swish has secured its third high-profile gaming client in a little over a month after striking a deal with Videoslots.com for the online casino operator’s Swedish players. The deal, which follows similar agreements with both LeoVegas and Mr Green, will help Malta-based Videoslots to strengthen its position within the re-regulated Swedish market. Following this re-regulation of the Swedish gambling market, …

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Assessing Europe’s influence on the emerging US market

US market - Closeup of Flags of USA and European Union

Sports betting is sports betting; right? Fundamentally, yes. But where the US market and its European counterpart are concerned, it comes in slightly different flavours. Three industry experts explain… Talk of Europe’s role as a shaping presence in the US market for sports betting became something of a leitmotif to proceedings from the moment that PASPA was consigned to the …

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Esports takes its place in the top five for 1xBet

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The number of users who bet on esports with 1xBet increased by almost 350 per cent in 2018 when compared with the corresponding period of 2017, according to a company report. This report finding – first shared with SBC Magazine for its Sports Betting Guide to ICE – led the international operator to predict that esports will become one of …

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BtoBet to bring ‘glocal’ approach to Wildar Gaming partnership

H5G

SBC Americas Editor Chris Murphy was in attendance as BtoBet officially launched its regional partnership with Wildar Gaming for Latin America (LatAm). BtoBet CEO Alessandro Fried shared his vision with journalists at the invite-only ICE press conference about both the ‘uberization of the igaming industry’ and the ‘importance of being glocal’. He defined ‘glocal’ as being present at a global …

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NCPG to increase public awareness through Wilken appointment

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The National Council on Problem Gambling (NCPG) has boosted its bid for increased public awareness through the appointment of Deanna Wilken, MA, as Communications Manager. Keith Whyte, Executive Director for the NCPG – an advocacy organisation for individuals and families experiencing problem gambling and gambling addiction – said that Wilken will “build on the existing structure” to improve communication across …

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Motti Colman, Optimove: Taking a higher-level view of an operator’s performance

Customer retention specialist Optimove has launched iGaming Pulse, a new industry benchmark that will empower operators to both understand their strengths and analyse their weaknesses when it comes to marketing products. We spoke to Motti Colman, the company’s Director of New Business, to find out more. SBC: How will iGaming Pulse help sports betting operators to optimise marketing actions and …

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BetConstruct brings the glamour through FTVGG Live Casino

BetConstruct has upped the glamour within its in-house live studio after launching a branded Live Casino hall for FashionTV Gaming Group (FTVGG). It is the latest joint project between the two parties, who initiated a partnership in November of last year by launching a new, unique line of branded slots. BetConstruct said that this new addition to the studio “exudes …

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MMA superstar McGregor unveils new branding for Parimatch

Parimatch

Parimatch has unveiled mixed martial arts (MMA) superstar Conor McGregor as its new brand ambassador. The Irish fighter will collaborate on promotional content and consumer activations after signing a two-year endorsement deal with Parimatch across the CIS region and Cyprus. The signing builds on Parimatch’s strong brand presence in MMA after the operator became the UFC’s official betting and wagering partner for …

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