Luke Massey

Betsoft Gaming signs partnership deal with Eurobet

Betsoft Gaming - Copyright: ssstocker / 123RF Stock Photo

Betsoft Gaming has announced a partnership deal with Eurobet, a two-time winner of the Italian EGR award for Operator of the Year and a part of the Ladbrokes Coral Group. Under the terms of the partnership, which emphasises Betsoft’s concentrated push into regulated markets, Eurobet will be taking on ADM-approved Slots3™ titles from the supplier, which includes SugarPop, Alkemor’s Tower …

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EnergyBet partners with David Haye for the Big Fight

David Haye EnergyBet

EnergyBet has announced an official partnership with former world cruiserweight and world heavyweight boxing champion David ‘The Hayemaker’ Haye. Haye, a star on the ‘Bookmaker Ambassador’ panel at last year’s Betting on Sports conference, will be wearing EnergyBet branded apparel for his heavily anticipated fight against Tony Bellew at the O2 Arena tomorrow night. The agreement, which is a result of …

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SBC Events announces football trading workshop with Totally Gaming Academy

Totally Gaming Academy

Three of the leading experts in football trading and statistical odds compilation will be speaking at the Totally Gaming Academy Workshop on Tuesday 2 May, organised in partnership with SBC Events. Sports Betting Academy course leader Jonathan Smith will be leading the interactive, one-day event at Stamford Bridge alongside Ian McHale, Professor of Sports Analytics at Salford University, and Sporting …

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Sponsorship Spotlight – Using sports content and marketing to optimise sponsorship

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Just two weeks after JDG Sport was hired by Betfred to optimise title sponsorship of the 2017 Super League, we caught up with Managing Director James Gordon to discuss the use of agencies for activating sponsorship and reaction to the number of gambling companies getting involved in Rugby League. JDG Sport, a provider of sports content and marketing services, will …

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Turn yourself into a ‘bettingexpert’ with Cheltenham 2017 Guide

SBC News Turn yourself into a ‘bettingexpert’ with Cheltenham 2017 Guide

Leading affiliate bettingexpert has continued its quest to produce the ultimate betting resource around the Cheltenham Festival, the biggest meet on the horse racing calendar. The company’s dedicated Cheltenham 2017 page is complete with tips for every race, although these may change when the final start lists are confirmed. Meanwhile, bettingexpert horse racing analyst Stephen Harris has confirmed that they …

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Blueprint Gaming rolls out Free Spins for Sky Vegas content

Blueprint - Copyright: welcomia / 123RF Stock Photo

Sky Vegas will integrate the Free Spins promotional tool into all its upcoming gaming content with UK-based game studio Blueprint Gaming after a successful trial run. The initial Free Spins UK launch was on two of Blueprint’s most popular games, King Kong Cash and Slots O’Gold, which links into the multi-game Jackpot King system. Matt Cole, Managing Director of Blueprint …

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VSoftCo signs multi-year partnership with Inbet Games

Inbet Games - Copyright: _ig0rzh_ / 123RF Stock Photo

Virtual sports specialist VSoftCo has signed a multi-year agreement to integrate its portfolio of virtual football content on the Inbet Games platform. The partnership will include the first integration of VSoftCo’s new market leading league format, which offers over 3000 betting options for every game. VSoftCo will also increase its offering by integrating the retail and online content from Inbet …

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AppBet horse racing tipster picks her Wincanton winners

BetBright - Copyright: gabe123 / 123RF Stock Photo

The horse racing tipster for AppBet, the providers of a free online service combining odds comparison and integration with betting accounts, has supplied expert tips for today’s Tipster Challenge. Sarah Shannon has been the AppBet horse racing tipster since the app’s conception back in 2015. A passionate tipster with over five years’ experience in the betting industry, she is currently …

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