Luke Massey

Authentic betting experience draws people to virtuals

Golden Race

From a giant sand castle to cheerleaders, superheroes, sporting superstars and one of the world’s strongest men, the exhibition at ICE Totally Gaming never ceases to amaze. With a total net space of 40,925 sqm, representatives of 67 jurisdictions and sovereign states, and in the presence of 42 accredited media organisations, piquing interest and standing out from the crowd at …

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Noel Fehily to provide daily Cheltenham blogs for Bet Bonus Code

Fehily, Bet Bonus Code

Champion Hurdle-winning jockey Noel Fehily has signed a deal to become brand ambassador for affiliate site Bet Bonus Code until the end of the 2016-17 National Hunt season. The 41-year-old, who has ridden more than 1,000 winners, will provide daily blogs throughout the Cheltenham Festival, where he is set to partner Buveur D’Air, Unowhatimeanharry and Neon Wolf. Fehily will then …

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Top European football clubs sign up for Betting on Football 2017

Betting on Football

Betting on Football has demonstrated its pulling power amongst top football clubs in Europe by attracting representatives from clubs such as Leicester City, Liverpool, Manchester City, Celtic, VfL Wolfsburg, Arsenal, Chelsea, Rangers, Charlton Athletic, AC Milan, AS Roma, and organisations like La Liga and the Scottish Football Association. Representatives at #bofcon2017 will include Mark Davies, Head of New Business for reigning …

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Sponsorship Spotlight – Doubling up on Premier League sponsorship

Football Index - Copyright: dizanna / 123RF Stock Photo

Thrust into the Sponsorship Spotlight this week was John Cruces, Head of Sports Marketing and Sponsorships at Dafabet. We caught up with him to discuss sponsorship of Sunderland and Burnley, the introduction of ‘sleeve sponsors’ in the Premier League, and the form of the record-breaking Bhoys. SBC: Can you explain to SBC readers why you chose to ‘double up’ on …

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Sportradar signs MoU with France’s racing and betting police service

Sportradar - Copyright: ronfromyork / 123RF Stock Photo

Sportradar has signed a Memorandum of Understanding (MoU) with Service Central des Courses et Jeux (SCCJ), the department within France’s national police force that oversees racing and betting. Sportradar, which operates its the Fraud Detection System (FDS) across 13 sports including FIFA, AFC, UEFA, World Rugby, NHL and NBA, will engage in the exchange of expertise, statistical data, information and trends …

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William Hill player scoops $1 million jackpot on Playtech slot

Playtech Jackpot

A 48-year-old European player on William Hill has become a millionaire after scooping the largest ever progressive jackpot on a Playtech Age of the Gods™ slot game. The anonymous male, who was spinning just $1 per spin, was rewarded with an additional $3,000 bonus following his $997,690 jackpot win on Age of the Gods: King of Olympus™. Since being launched …

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BetBright Cup winner gets £10,000 for Injured Jockeys Fund

BetBright Cup

BetBright has announced that the winning BetBright Cup captain will receive a £10,000 donation to the Injured Jockeys Fund of their respective country on their behalf. Formerly the Prestbury Cup, the BetBright Cup is awarded to Great Britain or Ireland, depending on who gets the greatest number of winners at the Cheltenham Festival. Rich Ricci, BetBright Chairman, said: “The prize …

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Danske Spil, Mr Green and LeoVegas CEOs to profile Scandinavian market at Betting on Football conference #bofcon2017

Scandinavian Panel

The Scandinavian star-studded CEO panel at Betting on Football 2017 will be focused on what industry operators and suppliers across the globe can learn from their Nordic counterparts. As part of the largest international football betting trade conference (3-5 May), a C-level executive panel featuring Danske Spil CEO Niels Erik Folmann, Mr Green CEO and former Svenska Spel CEO Jesper …

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