After a slight pause, the Tipster Challenge is back with a bang this week for the Flat Season. However, there is a slight twist for the competition, which continues to be sponsored by Betting Gods. Starting today at Chester, our experts will still be submitting tips for each race at a chosen Wednesday meet. Yet they will also be asked …

Matchbook has expanded its casino offering with content from Evolution Live Casino, to sit alongside proprietary games from NetEnt and Red Tiger Gaming. The integration of Evolution Live products has extended Matchbook’s current offering of Live Roulette and Blackjack tables on desktop, tablet and mobile. Matchbook Casino now offers the full portfolio of Evolution Live Casino products, which includes Immersive …

Virtual sports specialist VSoftCo has agreed a multi-year partnership with Leander Games to integrate its first branded football game VStriker. The deal will enable the blue chip Leander client list to offer the VStriker World Football League, dictating the story line of the famous Striker comic strip that first appeared in The Sun newspaper in 1985. The three-year partnership, complete …

Paolo Personeni, Managing Director of Managed Trading Services at Betradar, has predicted that “voice activated sports betting is around the corner”. Speaking at Betting on Football 2017, Personeni was part of a panel discussing the evolution of the trading floor, the increased use of algorithms to define odds and the presence of more data which “means automation will become generally …

Susan O’Leary, director of eCommerce at Alderney, says the football betting industry needs to embrace regulation to ensure long-term success. The relationship between football betting operators and governments, regulators and advertising watchdogs has, and always will be, a game of tug of war. Operators want to maximise exposure for their brands and offer consumers more markets across more games and leagues …

The Champions League tie between Borussia Dortmund and Monaco came out as the top match in April on bettingexpert, with Unibet the top bookmaker for the match at the Westfalenstadion. Statistics from the bettingexpert community showed 238 tips on the quarter final first leg, with 52 of those placed on Unibet (21%), 33 on bet365 (13.9%) and 19 on William …

SBTech CEO Richard Carter said it is unlikely that operators will move all product development in-house, after suggesting that it only “makes financial sense in the board room”. Carter was part of the Supplier CEO panel at Betting on Football 2017, alongside BetConstruct CEO Vahe Baloulian, OPTIMA speaker Jacob Lopez Curciel and BtoBet Kostandina Zafirovska. The session featured a discussion around …

Speaking at Betting on Football 2017, Nottingham Forest Commercial Manager Mark Bullock confirmed a renewed sponsorship deal with 888sport, described as “the biggest in the club’s history”. Bullock hailed the ongoing success of the partnership with the Gibraltar-based 888sport, which has helped the club to successfully “combine a binary market with the engaged, emotive fan”. As part of the deal, …

Matchbook is sponsoring Betting on Football 2017, the fourth edition of the largest international football and betting trade conference at Chelsea FC’s Stamford Bridge. On the second day of the event (3-5 May), we spoke to Matchbook Director of Business Development Director Bradley Morrish about why football is such an attractive sport for betting, how the market is changing from …

Just over a month after confirming its first ever sponsorship deal with British boxer Tommy Langford, TXODDS has announced a new deal with darts player Daryl Gurney. Gurney, who is in the top 20 on the Professional Darts Corporation (PDC) Order of Merit for 2017, will be showcasing the TXODDS logo on his chest for the biggest televised tournaments. The …