The National Football League has confirmed an agreement for Caesars Entertainment to become the league’s first-ever Official Casino Sponsor. The multi-year partnership aims to maximise Caesars casino properties, celebrity chefs, premier music artists and a wide range of entertainment elements, in order to provide unique experiences for NFL fans. Beginning with the upcoming 2019 NFL playoffs, Caesars will have the …

The end of the 2018 has seen a change in the senior management team at online operator Black Type with the departure of the remaining Co-Founder and Chief Operating Officer, Craig Nicholson. The company, launched in 2016 by founders Nicholson and Dave Gowers in conjunction with Mylo Sangster, has seen have recently moved into new offices in Fenchurch Street in the …

Penn National Gaming and Vici Properties have confirmed the $376m purchase of Louisiana’s Margaritaville Resort Casino. Vici secured the land and real estate assets of the property for $261m, while Penn purchased the operating assets of Margaritaville for $115m. Alongside the closing of this transaction, Penn National entered into a triple-net lease agreement with the company. The lease has an …

GVC Holdings has confirmed that following receipt of a Swedish gaming licence, it has launched bwin and partypoker in the country. Both brands now offer dedicated websites under the .se extension, with an Android mobile app is also available, with an iOS version expected to follow over the coming days. bwin.se will utilise the feature-set and content from the group’s …

Britbet and the Tote have vowed to ensure that similar errors aren’t made in the future after the favourite in the last race at Lingfield on New Year’s Eve was marked as a non-runner on Tote screens at the course. The mistake came after well backed sprinter Stopdworldnletmeof was double declared at the meeting, therefore withdrew from an earlier race, …

PokerStars became the UFC’s first-ever ‘Official Poker Partner’ at last weekend’s UFC 232 event, which took place at the The Forum in Inglewood, California. The partnership saw the creation of a new sponsorship category, underlining the UFC’s continued quest for marketing expansion.  At the hugely successful event, PokerStars enjoyed a branded presence inside the world-famous Octagon at UFC’s final Pay-Per-View …

As 2018 draws to a close, it’s safe to say that the World Cup embodied what was a year filled with highly engaging betting events. However, this year’s top ten read articles show interest in a wider range of stories published on SBC in 2018. Celtic and Dafabet streaks ahead after MotoGP deal Celtic Football Club are no stranger to …

Andrew Morgan, International Director at Independent Content Services, anticipates 2019 will be all about M&A, the USA and the ongoing rise of esports. It has been another incredible year for the global online gambling industry. From power-play acquisitions to new markets opening their doors to legal betting for the very first time, the past 12 months have been transformational for …

UK:  B2 impact – the sound of scraping… With Britain’s B2 ban now formally enacted into law (see below), the first practical signs of impact (beyond PR and lobbying) are starting to be felt. So far, these have been seen in machine contracts, rental pleas, horseracing funding and M&A. This list is likely to grow as April approaches and then …

Online bookmaker Betway has strengthened its horse racing sponsorship portfolio, confirming a deal with Irish trainer Ross O’Sullivan and former jockey Katie Walsh to become brand ambassadors. O’Sullivan, who enjoyed a successful amateur career, riding for Jessica Harrington began training horses in 2011, he will utilise this insight and experience to provide regular updates on the yard with blogs for …