SBC spoke to CheckdMedia CEO Jamie Knowlson on how new appointments are positioning the firm for significant growth, also highlighting the ‘once in a generation opportunity’ presented by US regulation. SBC: CheckdMedia is now part of CheckdGroup, what does this mean for the future plans of the business? Jamie Knowlson: We want CheckdGroup to be the leading full-service agency within the …

Brazil’s National Basketball League (LNB) has strengthened its fight against corruption after announcing a new partnership with Genius Sports. As part of the agreement, Genius Sports has been appointed to launch a major new integrity and live data strategy for the tournament. The deal grows Genius Sports already expansive portfolio of partners, which includes the NBA, FIBA, Euroleague Basketball, the NCAA, English Premier League and the German Football …

Pool betting markets supplier Colossus Bets has confirmed a new long-term licensing agreement that will allow bet365 to utilise its extensive cash-out patent portfolio in the US market. The linkup follows Colossus’ considerable expansion in the country, with the firm being granted 12 patents in the US, adding to a host it has been granted globally. These include cash-out on several gaming …

SportPesa is seeking to offer customers unrivalled experiences and access to major sporting events, with the launch of its new directive, the SportPesa Experience.  The Liverpool-based operator will use current partnerships with Everton Football Club, Hull City, SportPesa Racing Point Formula One Team and Chester Racecourse to provide customers with experiences from the Premier League, EFL, Formula One and Horse …

Betfred has strengthened its support for UK rugby, extending its sponsorship of Rugby League to include the women’s game for the first time, as the inaugural title partner of the burgeoning Women’s Super League (WSL). The newly announced deal will run alongside the recent extension of the Betfred Super League partnership until the end of the 2021 season – and sets up a …

Alongside Sportradar and the Interregional Sports Group (ISG), Formula 1 has announced the launch of a Live ‘in race’ Odds offering that was first trialled as part of an exclusive partnership. The deal will see Sportradar benefiting from never before released historical F1 data, as it forms new Live Odds models set to be launched ahead of the 2020 season at the …

From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, InsiderSport has you covered. This edition looks at financial trouble in the EFL and the iFollow scheme. iFollow elevates offering for new season Subscription based EFL streaming platform iFollow, which allows fans to watch otherwise non-televised football matches and engage in unique …

In an interview with InsiderSport, Viktor Hoffmann – recently appointed Global Marketing Director at VBET -detailed why the partnership with Arsenal sends the perfect message for the VBET brand and its UK ambitions, as well as how the operator can maximise the partnership to expand its global footprint.  ________________ InsiderSport: Firstly, can you tell us how much it means to be associated with a …

SBC spoke to the manager of BetBlocker Duncan Gracie, who detailed the product journey of BetBlocker, as well as how the app is aiming to boost the prevention of problem gambling.  ___________ SBC: Over the last year or two, we have seen a huge shift towards responsible gambling and the implementation of measures to prevent problem gambling – why do …

More than two thirds of EFL supporters believe that gambling companies’ involvement in the football league is acceptable, according to a survey of more than 27,000 fans.  Furthermore, 62 per cent of fans stated their belief that the gambling industry’s involvement in football was acceptable with suitable safeguards to protect the young and problem gamblers.  Over half of supporters surveyed …