Jessie Sale

Sky Sports to broadcast IPL in UK & Ireland

CricketBet

Sky Sports will show the Indian Premier League (IPL) for cricket fans in the UK and Ireland for the next four years.  The broadcaster agreed a deal with the league to showcase the sport’s largest competition whilst renewing a deal to retain broadcasting rights to the Women’s Premier League (WPL).  The IPL and WPL will be exclusively broadcasted on Sky …

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Villa nets shirt sponsorship ‘twice the amount’ of BK8 deal

SBC News Villa nets shirt sponsorship ‘twice the amount’ of BK8 deal

Betano has been named the new shirt sponsor of Aston Villa FC, according to The Telegraph.  Starting next season, the Greek online sports betting platform is reportedly paying £20m a year for two years, which coincides with the Premier League club’s latest Adidas kit launch. As the top flight side pushes for a Champions League place under manager Unai Emery, …

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BHA to use EMR platform to improve safety at Grand National

Bookies Corner: Grand National trading trends ahead of ‘the public’s race’

The BHA has announced the pre-race veterinary protocols that will again be in place at the 2024 Aintree Grand National Festival. Like previous years, the move is part of the association’s ongoing efforts to continually improve safety and ensure horses are lining up in the ‘best possible condition’. Trainers with entries in the three races over the Grand National fences …

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“No bet builder? You’re going to struggle” – the future of a game changing product

SBC News “No bet builder? You’re going to struggle” - the future of a game changing product

Bet builders have proven one of the most influential products in the digital age of sports betting. At this week’s SBC Sportsbook Tech day, a specialist panel examined where the product will go from here. Delving into the general share of bet builder bets among all bets, as well as how bet builder bets share can change in the future, …

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Virgin Bet named headline sponsor of Musselburgh Easter Raceday

SBC News Virgin Bet named headline sponsor of Musselburgh Easter Raceday

Virgin Bet has been announced as the headline sponsor for the Easter Saturday Raceday at Musselburgh Racecourse. The upcoming event – taking place 30 March – will include the £100,000 Queen’s Cup as well as the Scottish Sprint Cup – the country’s fastest race. Ric Leask, Marketing Director at Virgin Bet, highlighted: “We are thrilled to announce Virgin Bet as …

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GiG drives innovations in Spain and Argentina with several new deals

SBC News GiG drives innovations in Spain and Argentina with several new deals

Gaming Innovation Group (GiG) has signed new deals for its new igaming platform CoreX and sportsbook SportX in Spain and Argentina. The igaming company’s first partnership announced is with Spanish land-based, online casino and sports betting operator Juegging, which will migrate onto GiG’s full-turnkey X-Suite.  Andrew Cochrane, Chief Business Officer at GiG, said: “These signings underscore the demand for our …

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William Hill welcomed back as Lincoln Handicap sponsor

William Hill and PA Betting Services renew racing data deal

William Hill has been announced as the sponsor of the Lincoln Handicap at Doncaster Racecourse. The British bookmaker is set to sponsor the entire seven-race card, with the one-mile flat handicap race being added, as well as the Spring Mile, Cammidge Trophy and Brocklesby Stakes also being featured under the William Hill title.   Lee Phelps, Head of Broadcast and PR …

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Codere grows in Mexican market via enhanced Rayados FC deal

SBC News Codere grows in Mexican market via enhanced Rayados FC deal

Codere Online has expanded its sponsorship agreement as the official betting partner of the Monterrey Rayados Football Club. The extended agreement – which originally began in 2021 – will see the operator’s logo remain on the Mexican football team’s kit and other club platforms.  Alberto Telias, Codere Online CMO, stated: “We are happy and proud to extend our relationship with …

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Sportradar to elevate in-play betting experience of the NBA

Low6 applies Rivalry's ‘Gen Z playbook’ to NBA fantasy product

Sportradar has launched an enhanced betting-related functionality within NBA League Pass in partnership with the NBA. Sports betting content, such as point spreads, over-unders, and money lines, will now be seamlessly integrated into the sport’s live streaming platform – powered by emBET, Sportradar’s over-the-top (OTT) solution. Speaking on how the partnership will elevate the in-play betting experience, Patrick Mostboeck, Sportradar …

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