Sky Sports Racing and The Racing Partnership (TRP) have secured a ‘significant’ agreement with Newbury Racecourse. Under the terms of the five-year partnership , all of Newbury’s 29 annual race meetings will be broadcast on Sky Sports Racing, adding a portfolio of prominent fixtures across both Flat and Jump to the broadcaster’s schedule from January 2024. Among those are the …

Online sportsbook operator VBET has penned a three-year deal for the title sponsorship of the Ukrainian Premier League (UPL). As part of the collaboration – which will focus on the development of the vision and the sport in the country ‘in general – the UPL will be referred to as the VBET League, with the competition adopting a new logo …

Esports betting operator Ultimate Tournament eSportsbook has joined the Esports Integrity Commission (ESIC) as an  Anti-Corruption Supporter. In joining the programme, Ultimate Tournament will assist ESIC in investigating suspicious betting activity across their betting platform, endorsing ESIC’s greater effort against match-fixing and betting fraud within the esports betting industry. Anti-Corruption Supporters work closely with ESIC to provide information needed for …

Brazilian football club Palmeiras has enlisted online betting company Dafabet as its first-ever official sports betting partner. As part of the collaboration, Dafabet will benefit from exposure at the club’s Allianz Parque home stadium, interview backdrops, Palmeiras Plus TV, along with the club’s football academy and across its social media pages and official website. Roberto Trinas, Executive Director of Marketing …

Digital sports streaming service DAZN has replaced Sky as Matchroom‘s broadcasting partner in a ‘game-changing’, five-year tie-up. The deal, which was mooted earlier in the year, will see at least 16 UK fights annually available exclusively to subscribers in the UK and Ireland for the first time, from July 2021 onwards, as part of a ‘groundbreaking’ move by the international …

LiveScore is set to stream the UEFA Champions League on a free-to-air basis from next season, after striking a ‘landmark’ deal to show 137 matches on its app for iOS and Android devices. Under the terms of the three-year arrangement, the real-time updates provider will serve as the exclusive Irish free-to-air broadcaster of 104 UCL fixtures per season in Ireland. …

BBC and ITV have agreed a four-year deal in principle with Six Nations Rugby for the renewal of the rights to the annual tournament. After entering ‘exclusive discussions’ with the UK broadcast incumbents, Six Nations Rugby confirmed that the new four-year term will begin in 2022 and run until the 2025 edition of the event, covering the men’s and women’s …

Sports betting and entertainment group Entain Plc’s PartyCasino and PartyPoker brands have entered into a multi-year partnership with the McLaren Racing team. The alliance, which is built on ‘a shared track record of delivering entertainment through cutting-edge innovation’, according to a joint statement, will be underpinned by a common approach to safety and responsibility. From the Monaco Grand Prix onwards, …

Five-time Ballon d’Or winner Cristiano Ronaldo is set to join global sports media business LiveScore as the firm’s official global brand ambassador. As part of the deal, the real-time sports updates provider has linked with Juventus star Ronaldo in a partnership that will launch ahead of the upcoming 2020 UEFA European Championships this summer. Central to the partnership will be …

The UK government is reviewing the Premier League’s principal agreements with Sky Sports, BT Sport, Amazon Prime Video and BBC Sport for the £4.5 billion renewal of its existing media rights deal. The three-year extension, which runs from the 2022/23 campaign to the end of the 2024/25 season, requires the government’s approval to be rectified with the Competition Act 1998 …