Holly Hunt

Sky Sports and TRP align with Newbury Racecourse in rights deal

SBC News Sky Sports and TRP align with Newbury Racecourse in rights deal

Sky Sports Racing and The Racing Partnership (TRP) have secured a ‘significant’ agreement with Newbury Racecourse. Under the terms of the five-year partnership , all of Newbury’s 29 annual race meetings will be broadcast on Sky Sports Racing, adding a portfolio of prominent fixtures across both Flat and Jump to the broadcaster’s schedule from January 2024. Among those are the …

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ESIC adds Ultimate Tournament to Anti-Corruption programme

SBC News ESIC adds Ultimate Tournament to Anti-Corruption programme

Esports betting operator Ultimate Tournament eSportsbook has joined the Esports Integrity Commission (ESIC) as an  Anti-Corruption Supporter. In joining the programme, Ultimate Tournament will assist ESIC in investigating suspicious betting activity across their betting platform, endorsing ESIC’s greater effort against match-fixing and betting fraud within the esports betting industry. Anti-Corruption Supporters work closely with ESIC to provide information needed for …

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Dafabet signs on as Palmeiras sports betting partner

SBC News Dafabet signs on as Palmeiras sports betting partner

Brazilian football club Palmeiras has enlisted online betting company Dafabet as its first-ever official sports betting partner. As part of the collaboration, Dafabet will benefit from exposure at the club’s Allianz Parque home stadium, interview backdrops, Palmeiras Plus TV, along with the club’s football academy and across its social media pages and official website. Roberto Trinas, Executive Director of Marketing …

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DAZN replaces Sky in ‘groundbreaking’ Matchroom tie-up

SBC News DAZN replaces Sky in ‘groundbreaking’ Matchroom tie-up

Digital sports streaming service DAZN has replaced Sky as Matchroom‘s broadcasting partner in a ‘game-changing’, five-year tie-up. The deal, which was mooted earlier in the year, will see at least 16 UK fights annually available exclusively to subscribers in the UK and Ireland for the first time, from July 2021 onwards, as part of a ‘groundbreaking’ move by the international …

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LiveScore makes UEFA Champions League free-to-air in Ireland

SBC News LiveScore makes UEFA Champions League free-to-air in Ireland

LiveScore is set to stream the UEFA Champions League on a free-to-air basis from next season, after striking a ‘landmark’ deal to show 137 matches on its app for iOS and Android devices. Under the terms of the three-year arrangement, the real-time updates provider will serve as the exclusive Irish free-to-air broadcaster of 104 UCL fixtures per season in Ireland. …

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Entain Party brands join McLaren Racing sponsorship roster

SBC News Entain Party brands join McLaren Racing sponsorship roster

Sports betting and entertainment group Entain Plc’s PartyCasino and PartyPoker brands have entered into a multi-year partnership with the McLaren Racing team. The alliance, which is built on ‘a shared track record of delivering entertainment through cutting-edge innovation’, according to a joint statement, will be underpinned by a common approach to safety and responsibility. From the Monaco Grand Prix onwards, …

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LiveScore enlists Cristiano Ronaldo as global brand ambassador

SBC News LiveScore enlists Cristiano Ronaldo as global brand ambassador

Five-time Ballon d’Or winner Cristiano Ronaldo is set to join global sports media business LiveScore as the firm’s official global brand ambassador. As part of the deal, the real-time sports updates provider has linked with Juventus star Ronaldo in a partnership that will launch ahead of the upcoming 2020 UEFA European Championships this summer. Central to the partnership will be …

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Government ‘currently minded’ to approve Premier League rights renewal

SBC News Government ‘currently minded’ to approve Premier League rights renewal

The UK government is reviewing the Premier League’s principal agreements with Sky Sports, BT Sport, Amazon Prime Video and BBC Sport for the £4.5 billion renewal of its existing media rights deal. The three-year extension, which runs from the 2022/23 campaign to the end of the 2024/25 season, requires the government’s approval to be rectified with the Competition Act 1998 …

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