Online gaming firm BetVictor has announced the launch of its in-house developed real-time automated marketing platform (RAMP), designed to enhance the relationship between themselves and their customer base. According to fresh research by Bluecore, approximately 40 per cent of customers who receive communications showcasing relevant products are more likely to read them, with the tool aiming to foster a closer …

Following its recent deal completed with last season’s runaway Premier League champions Manchester City, Marathonbet has headed to Spain to link up with La Liga side Girona FC. Becoming the new main sponsor of the Montilivi based side on a multi-year contract that begins in the upcoming season, the online bookmaker has stressed its commitment to fans of the clubs …

The first ever Diversity and Inclusion Action Plan, devised by the Diversity in Racing Steering Group (DiRSG), seeks to place diversity and inclusion at British racing’s heart. Containing a series of recommendations regarding eight core areas, it is hoped a plethora of long and short term core benefits will be felt, better reflecting the diversity of wider society “in terms …

In The World Cup’s Finest we ask various individuals to delve into their own personal history of football’s quadrennial showpiece extravaganza, selecting a number of favourites as well as revealing what is their very first World Cup memory. Join Oliver Wilson, Director of Client Services at Nektan, as he discusses one of the greatest strikers in World Cup history, which …

The Advertising Standards Authority (ASA) has penalised NRR Entertainment Ltd and EU Lotto Ltd, after complainants challenged claims made in differing advertisements. A website for the latter, www.lottoland.co.uk, stated “PowerBall £169 million,” featuring a number of tick boxes allowing customers to choose to enter draw on either the next Thursday or Sunday, and for one, two, four or eight weeks. …

In The World Cup’s Finest we ask various individuals to delve into their own personal history of football’s quadrennial showpiece extravaganza, selecting a number of favourites as well as revealing what is their very first World Cup memory. Joining us this afternoon is Richard Hayler, Managing Director of Independent Betting Adjudication Service (IBAS), who addresses two English strikers both charged …

In The World Cup’s Finest we ask various individuals to delve into their own personal history of football’s quadrennial showpiece extravaganza, selecting a number of favourites as well as revealing what is their very first World Cup memory. Ionut Chepeneag, Social Media Manager at KamaGames, begins a new week of delving into the World Cup history books, offering a slight …

The business end of the World Cup is well and truly underway, with one slip in the knockout rounds holding the possibility between crucial progression and a disappointing flight home. As everyone’s gaze focuses straight ahead however, Oddschecker have been busy looking back at the last fortnight of football, which saw an exciting group stage of 48 games have 122 …

The Motorsport Network has unveiled what it hopes will add a completely new dimension to the motor racing fan experience, with the launch of its fresh Pit Stop Betting business. Through the launch of its app across both the App Store and Google Play, Pit Stop Betting states a goal of redefining the sport for its fans via a unique …

In The World Cup’s Finest we ask various individuals to delve into their own personal history of football’s quadrennial showpiece extravaganza, selecting a number of favourites as well as revealing what is their very first World Cup memory. Today’s edition is brought to you by Heavyweight Sports’ PR Director Darren Haines, who discusses David Beckham’s Argentinian redemption, a Zico/Roberto Baggio …