Sky Sports Racing has been revealed as the UK and Ireland’s exclusive pay TV broadcast home of French racing, on a three year deal from January 1 of next year, PMU and At The Races have announced. Furthermore, At The Races is to also become the PMU’s online video streaming provider within both regions, with a full service of over …
Read More »Craig Davies
Fonbet lauds link with “strongest football League in the world”
Russian bookmaker Fonbet has become an official partner for Spain’s La Liga on a three year deal, which is set to see “ground-breaking activation’s and brand promotion” begin this year via Project11. Dubbed “unique” for the firm, it marks the time that such a partnership with one of the world’s leading football leagues has been made. Alina Yakirevich, Marketing Director …
Read More »Triggy’s Björn Nilsson – “Localisation is nothing, personalisation is everything”
In a global environment where instant is everything, many organisations on a global basis are striving to gain a march on the competition with the latest innovation or tool etc, with ‘personalisation’ becoming an increasingly utilised buzzword. One such example is Triggy, who after struggling with outsourced development of its TriggySport app, brought it in-house, re-worked and subsequently rolled-out very recently. …
Read More »Kwiff ad banned by ASA for “encouraging irresponsible gambling”
Eaton Gate Gaming, the parent company of Kwiff, has come under fire from the Advertising Standards Authority (ASA), after an advert for the gambling operator was adjudged to have encouraged irresponsible gambling. The ad in question began with the text “PLAYERS OF THE SEASON,” before going on to portray a number of customers discussing their experiences whilst using kwiff. One …
Read More »Regulators unite to tackle video game skins and loot boxes
Global gambling regulators have joined forces in an attempt to address concerns over the “blurred lines between gambling and video games”. Also stressing issues regarding skins and loot boxes in such titles, fifteen gambling regulators from across Europe, in addition to the Washington State Gambling Commission, have signed an agreement to address the risks. A pledge to tackle “unlicensed third-party …
Read More »LeoVegas adds Pixel.bet to fold via majority stake purchase
The LeoVegas Group has purchased a 51 per cent stake in Pixel Holding Group Ltd, the organisation which runs the esports betting operator Pixel.bet. Making the acquisition through its LeoVentures Ltd wholly owned subsidiary, the investment amounts to a fee of €1.5m, with the firm stressing it’s aligned its vision with Pixel’s “to create the greatest gaming experience in betting …
Read More »6 of the Best – Scout Gaming Group’s Joakim Renman
This week’s 6 of the Best comes from Joakim Renman, Commercial Director at Scout Gaming Group. Continue reading to discover which iconic World Cup is a particular sporting highlight, which rapper with a messiah complex stands out from the crowd and who wins out of the Thailand vs USA dilemma. Best Holiday It’s a close race between Thailand and USA. …
Read More »Harry Whittington on-board with Betdaq as brand ambassador
Betdaq has unveiled its latest brand ambassador, with grade 1 winning National Hunt trainer Harry Whittington aligning himself with the online betting exchange brand. Under the terms of the partnership Whittington is to provide content on a weekly basis to Betdaq’s multi-sport content site, betdaqtips.com, which will see its customers offered a unique insight “into one of the UK’s most …
Read More »OtherLevels lauds “great opportunity” ahead of #BOSWEEK
In-play has enjoyed a tremendous surge in popularity since introduction, and now encapsulates such a huge chunk of many revenue streams. As in-play grows, however, so does the need for personalised, relevant real-time player engagement, which can be so instrumental with regards to those all important retention figures. This is one such area OtherLevels are to address as part of …
Read More »ASA upholds “irresponsible” Gala Interactive ad
The Advertising Standards Authority (ASA) has upheld one complaint against Gala Interactive, for suggesting gambling involved skill rather chance, as it promoted its new Britain’s Got Talent Slingo game. Featuring a man playing on his tablet, before making a gesture with his arm and going on to spin plates on his fingers, one individual “challenged whether the ad implied that …
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