Writing for SBC News, Liliana Almeida, Head of Brand at Clever Advertising, walks us through some of the reasons why Africa is a focal point for the company in 2024, highlighting how bespoke ad campaigns are changing the game for gambling operators. It seems that over the last few years, the African market has garnered a lot of attention from …

It has been quite the year for BETCORE, a freshly launched umbrella brand that debuted at the turn of the year that comprises a quartet of verticals, namely TVBET, FASTSPORT, El Casino, and Bet on Games, in a bid to streamline operations and accelerate growth. In conversation with SBC News, CEO Peter Korpusenko addresses progress made thus far, and just …

Mike Broughton, CTO at Flows, talks to SBC News regarding the crucial topic of developing a tech solution, the challenges encountered and why Flows is best placed to help meet any requirements. SBC News: To kick things off, could you talk about the concept of, and thought processes behind, a strategy of developing technology purely from scratch? Mike Broughton: Sometimes …

In the concluding part of SBC News’ Continent 8 Technologies special (see part one here), Product Principal of Secure Solutions, Craig Lusher, continues to delve into the PCI Security Standards Council’s 4.0 mandate. In this edition, Lusher offers a series of recommendations on how to implement this range of new standards, as well as how the company is best positioned …

Serhii Mishchenko, CEO of GGBET UK, discusses interaction and activities with audiences via various streaming platforms, how we have seen player engagement evolve in recent times, how to ensure continued success and much more. SBC News: When it comes to user engagement within the online gambling ecosystem, how would you assess the industry’s current efforts? Serhii Mishchenko: If you ask …

Writing for SBC News, Marcos Oliveira, Chief Operations Officer at Clever Advertising, discusses the reasons why Canada presents a huge opportunity for the company, and how brands can best capitalise on major sports events in 2024. Oh, Canada! Where do we even begin? Following the introduction of a regulated gambling framework in Ontario back in April 2022, it’s safe to …

Jason Angelides, Founder and President of Epoxy.ai, places a focus on the adoption of AI and ML in the gambling sector by looking at how to get started, the opportunities provided, how integral the adoption of each will become for all and much more. SBC News: To begin, could you briefly elaborate on where we are currently at regarding the …

We see a range of new products and experiences launched for bettors every time major football tournaments come around. In the last few years, it seems most of them have been built around Stats Perform’s Opta data feeds. According to Stats Perform’s VP of Betting Product Nick Cockerill, Euro 2024 and Copa América are set to be no different. As …

A summer of sport has officially exploded into action, with fans all over the world primed for months of action that spans numerous geographies and, hopefully, countless examples of athletic excellence.  However, within the realm of online gambling, Euro 2024 represents a significant opportunity to gain ground, with the volume of punters certain to rise both before and during the …

As the world gears up for summer’s major sporting events, sports betting operators are preparing for a surge in customer activity. Events like the Euros draw in a vast casual audience eager to participate in the excitement of high-profile games. But the real challenge for operators isn’t attracting these customers—it’s keeping them engaged long after the final whistle blows. So, …