The French football league proved to be the most predictable on the continent over the past weekend, as tipsters on bettingexpert.com performed better on the Ligue 1 matches than any other division. Of the 5,000+ football tips posted on bettingexpert’s community this weekend, the ones focusing on French football were the most profitable for tipsters, with the Austrian Bundesliga and …
Read More »Andrew McCarron
Oisin Lunny: How the market leaders are getting phygital
Oisin Lunny, Senior Market Development Manager at OpenMarket, takes a look at how some retail companies are bridging the gap between the physical and the digital worlds. Certain words or phrases may irritate you, but they are often useful nonetheless. SoLoMo (SOcial, LOcal, MObile) and phygital (PHYsical + diGITIAL) would be two terms that instantly raise my hackles. But, together …
Read More »Betway launches eSports portal
Betway has become the first major bookmaker to launch a dedicated eSports portal, the company has announced today. The new portal, which gives eSports fans the opportunity to bet on a wide variety of pre-game, in-play and long term markets, can be accessed via https://esports.betway.com. The online bookmaker is offering a wide variety of eSports specific markets such as ‘First …
Read More »William Hill to launch new football campaign
William Hill is gearing up for the kick-off of its new football campaign ‘Take Control’. The new look campaign, developed by its long-term creative agency, Bark&Bite, consist of three 30 second TV adverts and will be executed through the line – across radio, social media, online and retail display and press. The TV campaign reflects William Hill’s commitment to innovation …
Read More »Bettingexpert tipsters ruing Basel faulty performance
Tipsters at Bettingexpert.com were licking their wounds this week after the most fancied team in the Champions League Qualifiers failed to deliver. Swiss side Basel were the most tipped side on 12X betting by the bettingexpert tipster network, but succumbed to a last minute Maccabi Haifa goal which secured a surprise 2 – 2 draw. Despite this, 59.1% of CL …
Read More »Online performance boosts Gala Coral’s quarter
Gala Coral has bucked a trend by announcing good trading figures for the group’s third quarter period, ending 4 July. Net Revenue of £305.0m was 6% ahead of last year, and EBITDA of £65.7m was up 8%, boosted by continued growth in Online and Gala Retail. The figures are despite the £7.2m extra costs of gaming machines caused by an …
Read More »Gambling industry tightens advertising code
The gambling industry has tightened up its advertising code in an effort to strengthen its social responsibility performance. These changes follow work undertaken by the Industry Group for Responsible Gambling (IGRG) as part of a wider review commissioned in 2014 by the then Secretary of State at DCMS into all aspects of gambling advertising. The improvements to be made include: …
Read More »Avoid customer disputes at Betting on Football
Visitors to next month’s Betting on Football Conference (#bofcon) at Stamford Bridge can discover the top 5 ways to reduce the number of customer disputes on football betting, thanks to a new session featuring the Independent Betting Adjudication Service (IBAS). The one-day event, being held on Thursday 10th September, IBAS Managing Director Richard Hayler will reveal the key sources of friction …
Read More »bettingexpert – bet365 best bet for Bundesliga in week 1
bet365 was the leading destination for tipsters on the opening weekend of the 2015/2016 Bundesliga Championship, according to European sports tipping portal bettingexpert.com. A hard fought opening weekend of Bundesliga action by online bookmakers saw bet365 (12.9%) edge Unibet (12.2%) as most active bookmaker for bettingexpert’s tipsters (see table below). Giving insight into betting market value and player engagement, bettingepxert …
Read More »BetConstruct moves into eSports arena for sportsbook
Industry supplier BetConstruct has announced it is adding to the number of live sports offered in its Sportsbook product with the inclusion of eFootball. eFootball will feature matches from the FIFA Football League with teams competing using the EA Sports FIFA 16 game. “BetConstruct are at the forefront of incorporating eSports into a supplier offering. This addition demonstrates our commitment …
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