Andrew McCarron

Sportsbet.io an Olympic winner with Rio 2016 providing 40% of bets

New Bitcoin sportsbook Sportsbet.io has said it has enjoyed a bumper Olympic Games, with 40 per cent of bets taken during the 16-day event coming on Olympic markets. Not surprisingly tennis and football proved the most popular sports, with nearly a quarter of all Olympic bets struck in August coming on the tennis tournament in Rio, with Andy Murray’s gold …

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SpiffX data shows punters flow back for familiar faces

The evidence from the betting on the early rounds of the English Premier League would suggest that the punters have a renewed faith in the chances of previous league winners Chelsea and Manchester United following the appointments of new managers at both. Antonio Conte’s move to Chelsea from Juventus has been widely welcomed by Chelsea fans, and the evidence from …

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TonyBet pushes into Lithuania with NYX OGS

Online operator TonyBet has turned to technology supplier NYX Gaming Group to launch its NYX Open Gaming System (OGS) to service the regulated markets in Lithuania, Estonia, Denmark and UK. This is the first operator launch for NYX Gaming Group in the regulated market of Lithuania which gives NYX the ability to deliver its portfolio of slots and table game titles …

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LeoVegas offers the chance to spend a penny

Online Sportsbook provider LeoVegas.com has launched an innovative interactive toilet-based ad campaign to celebrate the launch of the 2016 Premier League. The game will challenge men to see how many virtual penalties they can score during Premier League matches while using the urinals at over 60 bars and pubs throughout the UK. The concept involves the simple installation of a …

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Major merger off after William Hill refuses to play ball with 888 and Rank

888 Holdings Plc and The Rank Group Plc are withdrawing their proposal for a three way merger with William Hill, citing an inability to ‘meaningfully engage’ with the bookmaker’s board on the issue. 888 CEO Itai Frieberger said: “We are disappointed that the board of William Hill did not share our vision of the combined businesses. We believe that there …

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Take5Live data shows punters anticipate late goal rush

As we start the new Premier League season, bookmakers are clamouring for insight into customer behaviour that will help them hone their product to suit the end-user’s desires and make them a more attractive proposition. SpiffX, the listed betting exchange with a difference, has released player data from this summer’s Euro Championships for players of its innovative Take5Live product and …

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Argyll using Alan Brazil to launch first UK sportsbook brand

UK licensed gaming start up Argyll Entertainment has launched its UK-facing sportsbook www.betonbrazil.com, featuring the name, face and voice of ex-Scottish International footballer turned award-winning broadcaster Alan Brazil as its brand ambassador. Bet on Brazil intends to leverage the lively, knowledgeable and charismatic personality of Brazil by offering its customers an experience that surrounds the traditional online gambling product with a lively …

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Sun Bets aims to bring a distinctive voice to UK sports betting

New sports betting website Sun Bets believes that there is plenty of room for an operator that carries The Sun newspaper’s distinctive voice, and that it won’t simply be rubbing up against Paddy Power’s position in the market. News UK’s Betting & Gaming Marketing Director Kate Bird explained that comparisons could be made between the two brands because of the …

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