Oddspedia will grow its brand exposure after agreeing to a new partnership with La Liga champions and global football giants, Real Madrid.
For the remainder of the 2020/2021 season, Oddspedia will be featured on the perimeter advertising boards at the Estadio Alfredo Di Stefano for selected Real Madrid home games, including El Clasico against Barcelona on 11 April.
It comes at a time when live scores, streams and odds comparison provider Oddspedia is looking to ‘step away’ from a digital-centric advertising strategy by using more traditional media verticals to grow brand awareness.
The usual training facility for Real Madrid, the Estadio Alfredo Di Stefano stadium, is hosting the matches amid the ongoing renovation of the Santiago Bernabéu.
“We are thrilled to have seized a unique opportunity to work with Real Madrid, a world-class organisation, and one of the most successful clubs in football history,” said Jan Möller, co-founder of Oddspedia.
“It’s exciting to have Oddspedia.com featured on the stadium and we certainly look forward to expanding these opportunities in the future. This also marks our first time we step beyond digital advertising, and I see it as a great way to kick-start 2021, with TV advertising being an additional platform to grow and engage our fanbase.”
By featuring on the pitch-side advertising boards, the online portal will gain access to ‘cutting-edge digital overlay technology’, allowing for geo-targeted broadcasts. As a result, Oddspedia can grow its brand exposure by reaching the ‘right audiences’.
Partnering with top-flight teams, says Oddspedia, can be a ‘very effective’ method when looking to create ‘higher level recognition’ as well as generating value for its branding efforts.