Oddschecker has extended its partnership with bet365 in a deal that aims to bolster the operator’s authority in the UK market.
In a statement confirming the multi-year agreement, oddschecker praised the extended partnership, noting that bet365 has ‘formed a core part of the oddschecker grid proposition over the last two decades’, having held its ‘position one status since 2006’.
Toby Bentall, Oddschecker Global Media CEO, commented: “We are proud to secure another multi-year partnership extension with bet365, and so continue to provide our users with one of the best betting experiences out there via our integrated platforms.
“bet365 has consistently proved our most popular integrated brand from a user activity perspective, and the partnership has yielded significant mutual benefit for over fifteen years and counting. We expect to see this continue, particularly given the traffic growth oddschecker is experiencing with the recent Google search update.”
The operator’s top grid position alongside an offering focussed on attractive prices and place terms, sign up offers and overall user experience has contributed to bet365 taking nearly 25% of all oddschecker grid clicks during 2020.
A spokesperson at bet365, added: “We place significant importance on working closely with all of our partners, and look forward to continuing this long standing relationship with oddschecker.”