TSZ drives engagement with B2B sports content service

The Stats Zone (TSZ) will roll out its new B2B sports content service with the aim of offering data-driven insights and analysis for sports betting operators and affiliates.

The new service will deliver coverage for more than 20 different sports over 300 competitions, including ‘every major sport, US sports, fantasy sports and the big-name esports’.

By creating bespoke content, TSZ hopes that this will help drive engagement, improve SEO, develop CRM material, increase dwell time and enhance the customer experience.

Rob Esteva, The Stats Zone’s Managing Director, said: “Engaging content is key to any modern-day business as it drives turnover and customer loyalty.

“The Stats Zone continues to grow month-on-month and with all the positive feedback we have received, it has prompted us to launch our B2B business. We are looking forward to enhancing the sports betting sphere with our premium content.”

TSZ provides global sporting organisations with sports data and content as well as betting analysis and insights to leading betting syndicates.

The B2B service will form part of the heavy focus on preview content which, alongside SEO and evergreen editorial content, is a staple for TSZ.

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