Oddschecker Managing Director Toby Bentall will take up the role of CEO at the newly rebranded Oddschecker Global Media.
The rebrand comes as Oddschecker merges with iBus Media, majority owned by Stars Group, to create a ‘new superpower affiliate business’, PokerTube has reported.
The merger is a result of Stars Group’s acquisition of Sky Bet, with the Toronto TSX-listed firm outlining its ambitious integration plans when it completed the purchase of the online bookmaker in October. Sky Bet had previously purchased Oddschecker back in 2007.
2018 was a year characterised by widespread M&A for Stars Group, and speaking in November, CEO Rafi Ashkenazi said: “This was a landmark quarter during a transformative year for the company as we begin to deliver on our vision to become the world’s favourite igaming destination.”
“We completed our acquisition of Sky Betting & Gaming, which was cleared by the CMA in October, making us the leader in the UK online betting and gaming market. We also launched BetEasy in Australia and sports betting in New Jersey.
“As we continue our transformation and look towards 2019, we are excited to take advantage of the opportunities ahead of us by leveraging our leading positions in attractive markets, strong brands, technology and operating expertise.”