SBC News Voice of the Sports Betting Industry
New affiliate portal NoWagering.com has launched with the aim of bringing full promotional transparency to online casino players on bonuses and wagering requirements.
The website is launched following a recent crackdown by the UKGC and UK Advertising Standards Authority (ASA) on online casino promotions deemed to have ‘misleading offers and predatory terms associated with bonuses and free spins’.
Pavlos Sideris Founder of NoWagering.com believes that consumers need to be better informed on promotional terms and bonus conditions before they engage with their online casino of choice.
Speaking to SBC, Sideris commented “It is my view that, as a result of this increase in transparency, players will become more aware and knowledgeable about wagering requirements, and realise how little chance they have of ever being able to withdraw anything won off a bonus or free spins”
“Most casino promotions reward players in bonus credit and free spins, which also carry wagering requirements – will fewer players enter casino promotions now they see how high the wagering requirements are? I believe so, and I believe in general that players will start seeking out casinos with lower wagering requirements to play at. In turn, casinos may start competing on wagering requirements rather than just bonus size. As a result, the UKGC and ASA will have achieved what they set out for – fairness and transparency in relation to bonuses, offers and promotions.”
Following a surge in online casino related disputes, that have hit national media headlines, Sideris noted that ‘trust’ and ‘transparency’ will become key dynamics for industry affiliates seeking to differentiate in a crowded marketplace.
“The recent crackdown by the UKGC and ASA on misleading offers have sent shockwaves through the online gambling industry, and for the better. It’s about time the T&Cs of bonuses and promotions were made more obvious, and that unfair terms and wagering requirements were exposed. I believe now is the time for players to make a stand against the brutal wagering terms that make it impossible to win anything, and instead turn to the honest casinos that value the importance of fair wagering requirements. Maybe together we can set a trend, and casinos will begin competing on favourable terms, rather than the size of their bonus.”
