Marketing

Our League, the membership platform created by fan marketing company InCrowd in partnership with the Rugby Football League (RFL), has reached 84,000 members, produced 32 live match streams and given out over 13,000 prizes in its inaugural year. The platform has also successfully integrated ticketing and reward schemes as well as live streaming, predictor games and polls such as the …

The Advertising Standards Authority (ASA) has opted not to uphold a complaint made about a William Hill promotion during the Russian World Cup. The complaint referred to an advert which claimed: “William Hill customers are getting more every day of the World Cup. With two extra bet boosts available on all World Cup matches”. On-screen text then added: “Max stake …

NFL side the New York Jets has partnered with MGM Resorts to announce its first official gaming partner. The “first of its kind partnership,” has been confirmed with a multi-year agreement, hailed “the most comprehensive and integrated gaming partnership in the NFL to date”. The collaboration acts as an affirmation of continued commitment to growing its brand name via sports …

Caesars Entertainment has unveiled the growth of its US sports sponsorship portfolio, confirming deals with the Philadelphia 76ers, New Jersey Devils and the Prudential Center. The landmark partnerships aims to make Caesars Entertainment’s new sportsbook a key feature in the matchday of both sports franchises, with the experience now available at two of its Atlantic City properties and The Caesars …

The National Hockey League has confirmed its first official betting partnership, announcing  a multi-year deal with MGM Resorts International. The partnership, which was unveiled today by NHL Commissioner Gary Bettman and MGM Resorts Chairman & CEO Jim Murren in New York City, places a key focus on the data produced by both the NHL and MGM. NHL Commissioner Gary Bettman …

In spite of departing LOGiCO over a month ago, LeoVegas has emphasised it maintains continued contact with the Italian trade body and has a ‘great respect’ for the group’s work. As the operator leads the fight against the Lega-5Star coalition government’s moves to implement its ban on gambling advertising, LeoVegas cited “differences in strategy and tactics” for its decision to …

William Hill US announces another ‘landmark agreement’, becoming the first official betting partner of the New Jersey Devils’ NHL franchise. Visibly furthering its presence within the Garden State, William Hill has agreed a multi-year partnership with US sports conglomerate Harris Blitzer Sports & Entertainment, becoming a lead partner of the Devils and its Prudential Newark Center arena. Updating the media, William Hill …

Specialist racing bookmaker, Black Type has announced the appointment of Dual-Grade One winning trainer Ben Pauling as its official ambassador for the 2018/2019 National Hunt season. Confirming, Pauling as new ambassador, Black Type marketing details that it has secured one of UK racing’s most promising and talented trainers, who will be providing unique insights and in-depth content on UK National …