Matthew Booth Returns to 32Red

Gibraltar based igaming operator announced the hiring of Matthew Booth as Commercial Director of marketing and operational management for all of 32Red’s igaming product portfolio. Mr Booth returns to 32Red after a six year stint at Betfair as Global Head of Brand Marketing for the Betfair betting exchange and igaming products.

Ed Ware CEO of 32Red commented on the new appointment of Matthew Booth: “We are delighted to have recruited Matt. His appointment is a reflection of our determination and focus on leveraging our growing marketing budget to best effect.His recent experience in brand building will help 32Red extend its reach in both the UK and internationally, while his strategic thinking and management skills will be vital to ensure a coherent and disciplined approach to an expanded marketing function.

“Matt has an excellent understanding of global brand marketing as well as strong management skills and will be a valuable addition to the main board.”

Booth is expected to take up his new position on November 4th, based in the company’s head office in Gibraltar. Booth prior experience with 32Red saw him manage the position of Head of Marketing between June 2006 and January 2008. Booth has also held management positions in UK retail and leisure companies – Littlewoods Direct and Stanley Leisure.