SBC News Voice of the Sports Betting Industry
Sports data, odds provision and analysis software suppliers Sportrader has announced an exclusive with sports media channels MP & Silvia to license the retail right for the French
Sportrader will distribute through its Betradar Live Channel a minimum of 125 matches for the current French Football season. The partnership began this pat weekend with the broadcast of of Toulouse FC v Olympique de Marseille on Saturday, September 14. The match was broadcast throughout retail partners using Sportrader sport media services.The inclusion of French Football broadcast further extends Sportrader’s Betrader broadcast service which was fuly launched in early 2013. Managing director of France Ligue1 media rights, Joern Anhalt, commented on the partnership: “Through these deals, we gain top-class international sports for our Live Channel for our retail betting customers.
“Ligue 1, equipped with international stars like Falcao, Ibrahimovic and Thiago Silva, is an absolute highlight for our customers and will for sure increase customer satisfaction in the betting shops.”
