SBC News Voice of the Sports Betting Industry
The inaugural Mobile Gaming and Gambling Awards Ceremony saw Paddy Power, Rank Interactive , Locus Gaming and William Hill win top prizes. The awards ceremony hosted following the inaugural Mobile Gaming & Gambling Summit (September 11), aimed to reward innovation,marketing and output of mobile content on mobile gaming devices. The categories and awards were chosen by an expert panel organized by Mobile Marketing Magazine and event organizers Dot Media
Paddy Power took the award for Best Tablet App for its Roller Casino offering, beating off competition from social gambling startup Betfuze, and PKR 3D Poker. William Hill together with its mobile advertising partner Fetch, took the award for Best Mobile Advertising Campaign for its Cheltenham Festival Campaign, which aimed to target and acquire new Sportsbook app users, and encourage existing depositors to place bets throughout the festival via the Sportsbook app. The Best Mobile Site Award went to Locus Gaming for Jackgold.com,
Mobile Gaming and Gambling Awards saw the following igaming brands rewarded for innovation and marketing through mobile devices:
- Best App Marketing Campaign – Fiksu Mobile – Yazino Campaign
- Best Mobile Advertising Campaign – William Hill Cheltenham Festival Campaign
- Best White-label Solution – Probability Gaming
- Best Mobile Site Award – Locus Gaming – Jackpotgold.com
- Best Tablet Application – Paddy Power – Roller Casino Apo
