SBC News Voice of the Sports Betting Industry
Leading UK focused sports betting affiliate site FREEBETS.com has revealed that bet365 came out on top for July in offering value to customers through their impressive range of money-back offers.
In a relatively low-key month for big sporting events, there were 97 unique money-back offers promoted. Bet365 scored highly due to their strong offering in providing their customers with four unique offers – Bore Draw, Feature Race 4/1, Channel 4 4/1 and Sky Dogs 2/1.
FREEBETS.com uses algorithms, devised by its team, to cross-reference hundreds of offers and promotions from 18 bookmakers on their site. They look at the number of money-back offers available, the free bet or cash refund value, the likelihood of the scenario to occur, and the number of events and markets which qualify for the offer.
bet365 daily free bet offers on horse racing and all football matches positioned bet365 ahead of June bookmaker of the month, Paddy Power, and William Hill, who ranked highly courtesy of its mobile exclusive offers on football and Channel 4 racing.
July was also the first month in which FREEBETS.com began to include mobile exclusive money-back offers in its findings. William Hill, Betway, BetVictor and Boylesports offered Mobile Money Back promotions in July with William Hill and Betway providing wider reaching offers in comparison to BetVictor and Boylesports.
Paddy Power was once again rated as having the best single money-back special of all the offers identified. Its cash refund on losing First Goalscorer, Last Goalscorer, Correct Score and Scorecast bets up to £100 if Alvaro Negredo scored against Sunderland in a Barclays Asian Cup game offered brilliant value to punters as the striker was an even money chance to get off the mark for his new club.
About the Research
Freebets.com conducted an in depth analysis of Money Back offers promoted on the websites of 17 leading online bookmakers : 10Bet, 188BET, 888sport, bet365, Betfair Sportsbook, Betfred, BetVictor, Betway, Boylesports, Coral, Ladbrokes, Paddy Power, Sky Bet, Sportingbet, Stan James, Titan Bet and William Hill during May 2013. The analysis concentrated specifically on Money Back Offers and other promotions such as bonuses, concessions and odds enhancements or guarantees were not included
