SBC News Voice of the Sports Betting Industry
Turnkey sports betting solutions SBTech has announced the extension of their partnership with leading igaming operator ComeOn, the extended deal will see the Nordic and UK facing igaming brand ‘Come-On’ continuing to offer SBTech’s sports betting products.
Additionally the new deal will see SBTech providing ComeOn with a brand new mobile betting platform, which will extend Come-on current gaming portfolio into mobile markets.SBTech will provide the operator with a user-friendly HTML5 based interface that offers a variety of bet types on over 8,000 monthly live sporting events from around the world. ComeOn is also expected to be the one of the first operators to launch SBTech’s next generation live betting product later this year.
“We’re thrilled to extend our successful partnership with ComeOn,” says SBTech CEO Itai Zak. “Their great success in penetrating the Scandinavian market is testament to the quality of their offering and a reflection of our dedication to providing industry-leading services to our operator clients. With the upcoming release of our cutting edge mobile betting platform under their brand, ComeOn clearly have their sights set on what I’m confident will be a very successful future.”
Jovin Genovese, director of ComeOn commented: “It was an obvious decision for us to extend our partnership and strengthen our relationship with SBTech, adding their cutting edge mobile betting product to our line-up, which we know our customers will love. We’re extremely pleased with the great and true dedication we are constantly getting from the SBTech team, which helped us to grow our business and become a leading Scandinavian brand. We’re excited at the prospect of being able to take another positive step into the competitive sports betting market and with such a strong suite of products behind us, our continued success is virtually guaranteed.”
