Niccolo Cassettari, Chief Business Development Officer at Logifuture, focuses on two of the company’s key offerings that help operators maximise player engagement with football and a whole host of sports both in and out of season.
SBC: The Euro 24 tournament has afforded a postseason boost for sportsbooks, but under normal circumstances bettors would be left waiting for the start of a new season to re-engage with the sport. Logifuture has a solution to this in the shape of Zoom Soccer – tell us how the product came to be.
Niccolo Cassettari: Zoom Soccer is a virtual gaming product that integrates seamlessly into sportsbook platforms, offering customers an always-on feed of football fixtures and events to bet on.
Zoom delivers hyper-engaged football fans the excitement of real-life events in the virtual world by simulating results and outcomes, all bolstered by the use of recognisable teams, leagues and players.
Our game-changing product offers the closest alternative to real-life football, whilst providing the same level of excitement, anticipation and drama to rival any top-tier fixture.
Prior to launching this innovative virtual product, Logifuture observed an untapped opportunity to offer extensive sports betting markets during out-of-season periods, and proactively responded to both customer demand and client requirement by bringing Zoom Soccer to life.
SBC:Can you explain in more detail how it works and what are the main benefits for operators?
NC: Zoom Soccer is a 24/7 feed of virtual events, consisting of over 30,000 pre-match and live events per month.
Logifuture’s innovative virtual product removes off-peak seasonality for betting operators, heightens real stake volume and boosts sports gaming revenue by constantly offering virtual football betting opportunities.
Leveraging RNG technology, Zoom Soccer complements other events on users’ betslips, enabling users to combine virtual and real-life betting opportunities simultaneously.
SBC: How easy is it to integrate Zoom Soccer and how should operators be promoting it to their clients?
NC: Logifuture’s Zoom Soccer can be seamlessly integrated into global sports betting platforms. At its core, the product is utilised as a revenue enhancer for betting operators, removing the sharp peaks and troughs of seasonality betting around real-life football events.
Fundamentally, Logifuture creates innovative products of tomorrow for bookmakers that are not scared of innovation. With over one million monthly users, and over 10 million monthly bets, Zoom Soccer provides operators with the opportunity to boost their revenues all-year long, especially within off-peak periods, and improve customer loyalty.
Additionally, the ability to combine real-life sporting events and Zoom events on the same betslip encourages a higher volume of selections, resulting in higher margins for bookmakers.
SBC: Another of your key offerings is Simulate, which embraces pretty much all sports. Talk us through what the product does and how it can help boost operators’ bottom line.
NC: Simulate is a unique virtual product that allows users to instantly simulate the outcome of real-life sporting events. Permanently visible and effortlessly integrated directly into sports betting operators’ betslip, Simulate is the perfect example of Logifuture’s commitment to delivering innovative and engaging virtual products that captures and maintains sports bettors’ interest.
Quick, entertaining and available 24/7 to customers, Simulate provides bookmakers with cross-selling potential, taking real sportsbook events and applying innovative gaming logic.
Fully customisable for clients across the globe, Simulate is the ideal solution to deter and prevent off-peak seasonality, providing millions of users around the world with a transformational feature that has long-term appeal and repeat usability. Simulate is the ideal solution for bookmakers and global gambling operators to stand out in a heavy-saturated and competitive marketplace with a unique offering of virtual products.
SBC: Can you give us examples of where Simulate has been successful and why you think it has performed so well there?
NC: Logifuture’s principal virtual game Simulate has proven worldwide appeal, with top clients like Bet9ja in Africa, YaJuego in Latin America, and Mozzart Group in Europe, and many more in those areas, all integrating our product into their betting platforms.
Across three vastly different geo-locations, Simulate continues to deliver commercial success for all three clients, demonstrating how the product offers a solution to a universal objection; waiting.
By offering near-instantaneous outcomes to real-life sporting events, the innovation and simplicity of Simulate removes the psychological displeasure of patience by adding thousands of markets to sportsbook platforms, ready to be simulated at the touch of a button.
SBC: Lastly, what product innovations can we look forward to from Logifuture in the next few months?
NC: At Logifuture, our world-class developers and product team are constantly developing and optimising our top virtual products, Zoom Soccer and Simulate. Supplying current and future clients a range of top-tier sports across our virtual products is a key factor in our strategic decision making.
Moving forward, we will be integrating popular sports such as tennis, basketball and cricket into our virtual offering to cater for a range of audience preferences. However, this is by no means an exhaustive list. Logifuture are committed to providing personalised packages per geo-location and satisfy clients all over the globe.