SBC News Voice of the Sports Betting Industry
Longitude LLC, the inventor and distributor of the Longitude Enhanced Pari-Mutuel System, has announced that it had reached the important milestone of US$1 Billion in customer wagers calculated using the patented Longitude software. Deployed for the calculation of odds on both horse racing and sports, Longitude allows operators that license its software an unprecedented degree of flexibility in the delivery of new bet types, the combination of existing bet types into single pools providing superior liquidity, and the highest possible level of integrity and transparency, including the continuous display of odds on all wager types.
Longitude President and CEO Thomas Ascher commented: “We are honoured by the confidence that our business partners have shown in us and thrilled to have crossed the US$1 Billion mark in the less than 14 months since the initial deployment of the Longitude software.”
Ascher added: “The Longitude system has proven capable of quickly, efficiently, and accurately calculating odds and dividends in demanding environments, including the world’s first merged pool, the Hong Kong Jockey Club‘s merger of their First Four and Quartet bets.”
HKJC Executive Director, Customer and Marketing, Richard C K Cheung said: “We are very pleased with the customer experience and robust liquidity in the Club’s world-first merged pools of four place exotics bets facilitated by the Longitude technology. We look forward to building on our partnership with Longitude as a platform for innovation and continued customer experience enhancements.”
