Gaming testing laboratory BMM Testlabs has appointed Louise Dionne as Business Development Manager, Lotteries.
Dionne arrives at BMM with 8 years of gaming experience and an in-depth knowledge of the lottery industry. Drew Pawlak, SVP Business Development Americas commented: “We are very pleased to have someone of Louise’s calibre join our team. Her expertise in the Lottery sector is invaluable and Louise is already proving a great asset for both BMM and our clients.”
Fluent in both English and French, Dionne started her gaming career with the Atlantic Lottery Corporation in business development, later transitioning into a management role developing and managing merchandising strategy. After ALC, Dionne moved to Lottotech in Mauritius, Africa where she developed and lead the implementation of the retail growth strategy from both a sales and marketing perspective.
Dionne now serves as BMM’s key contact for lottery gaming, identifying opportunities and new services for lottery operators & vendors. She commented: “My role at BMM Testlabs involves managing key accounts and working closely with clients, including the Atlantic Lottery Corporation. The standard of service BMM provides to the ALC is incredibly high and I am looking forward to being a part of this team.”
Byron Bridger, Director Marketing /Destination for the Atlantic Lottery, added: “Working with BMM over the last three years, we have always been pleased with the quality of both the work executed and the time within which work is completed. Most recently, BMM showed exceptional flexibility and patience as we worked through a very complicated end-to-end system and VLT replacement project. The value proposition for ALC is strong with a high quality team providing on-time work with great service and we look forward to a continued working relationship with Louise and BMM.”