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About Us
SBC News is the home of trusted industry news
As the flagship news platform serving the global sports betting industry, SBC News delivers B2B coverage of the stories shaping gambling markets worldwide. Our reporting focuses on key regions including Europe, Africa and Oceania, alongside in-depth features and interviews with senior executives, regulators and industry leaders.
130+
Employees
A diverse team from around the globe
6
Regions
Europe, USA, Canada, Brazil, Mexico, Argentina
6+
Major Conferences
Six industry-leading events
15
Years in the Market
Driving growth since 2009
Our Story
Founded in 2009, SBC's initial goal was to unite the sports betting community through London-based meetups focused on sharing knowledge and best practices. By 2024, SBC's mission and influence have expanded significantly, transforming the company into a powerhouse in the sports betting and iGaming industry.
Our Events
With six major conferences and exhibitions, SBC has expanded its reach to cover all verticals of the gambling industry, including payments. Its events are now among the industry's most anticipated, with the 2024 SBC Summit attracting 25,000 participants from around the world.
Our Team
Headquartered in London but drawing talent from around the world, SBC boasts a diverse team of over 130 employees. With staff based all over Europe, various US states, Canada, Brazil, Mexico and Argentina.
What we do

SBC Media is the leading voice in industry news and content, trusted by professionals across the betting, gaming, payments, fintech, and affiliate sectors. Our extensive portfolio includes specialised websites, magazines, the only daily industry podcast, a dedicated player protection hub, and a series of digital educational conferences, spotlighting the industry's hottest topics.

Built to keep the industry informed, SBC Media covers it all—from breaking regulatory updates and market trends to company news and expert insights. Our platform also serves as the go-to destination for stakeholders looking to elevate their brand visibility, showcase thought leadership, and connect with a highly engaged audience.

With millions of monthly visits, carefully curated content, and a range of advertising opportunities, SBC Media ensures your message reaches the right audience at the right time.

Our media brands

SBC News
SBC Americas
SBCeurasia
Payment Expert
Canadian Gaming Business
Lottery Daily
Slotbeats
Insider Sport
Gambling TV
SBC Leaders
SBC Directory
SBC Webinars
SBC Digest
Affiliate Leaders
iGaming Expert

SBC hosts world-class exhibitions and conferences in global hubs like Lisbon, Rio, Fort Lauderdale, Malta, Toronto and Tbilisi.

As a leader in the betting, gaming, payments, fintech, affiliate, and entertainment event sectors, SBC is renowned for high-quality events that bring together global industry leaders and innovators. With 40% of attendees in senior decision-making roles, our events provide a unique platform for impactful connections and opportunities.

SBC Events deliver the perfect trifecta: impressive expos highlighting the latest tech and products, a robust conference programme with hundreds of speakers (including world-famous faces) and extraordinary networking opportunities.

Known for hosting the most memorable networking events, SBC offers everything from evening parties and intimate dinners to spectacular live DJ performances, ensuring you leave with more than just business cards.

Our advisory arm combines global expertise with SBC's network to help clients realise their ambitions.

Through consultancy, we offer market analysis, regional growth strategies, and access to strategic partnerships and sales leads, connecting clients with the expertise and opportunities needed to scale their businesses.

With a proven track record in M&A transactions, we can assist with due diligence, sell-side and buy side mandates as well as post-merger integration.

On the legal and regulatory front, we advise regulators, government agencies and companies on a wide variety of issues, from drafting legislation to managing commercial contracts and ensuring compliance.

Additionally, we specialise in product launch, brand development, marketing, and revenue strategies, helping brands achieve success locally and globally.

SBC LEADERS is an exclusive, started as an invitation-only membership group comprised of the industry’s most influential operators. The initiative was created to bring together top leaders to exchange ideas, collaborate on key industry issues, drive innovation, and enhance the image of the industry by promoting its achievements.

Over time, SBC Leaders has evolved into a prestigious offline event (SBC Leaders Summit), known for its exclusivity and high-profile attendees. This event, held during the flagship Lisbon summit, provides the C-levels from SBC Leaders with even more opportunities to network and maximise the value of their membership.

SBC Leaders also delivers a premium print magazine, packed with insight and thought leadership, and distributed digitally as well as at the biggest events on the calendar.

AFFILIATE LEADERS is SBC Media’s affiliate marketing focused media arm, with the goal of informing and educating affiliates and marketeers across the industry. With a regular newsletter, a premium print magazine distributed across the calendar at major events as well as digitally, and an upcoming news portal.

Additionally, the Affiliate Leaders Summit takes place alongside major SBC Events, and attracts thousands of affiliates for content, networking and conversation.

Meet the team
SBC News Team
Ted Menmuir
Ted Menmuir
Editor-at-Large
Open Bio
Ted Orme-Claye
Ted Orme-Claye
Editor
Open Bio
Viktor Kayed
Viktor Kayed
Senior Journalist
Open Bio
Patrick Killeen
Patrick Killeen
Business Journalist
Open Bio
Media Team
Martyn Elliott
Martyn Elliott
Media Director
Open Bio
Craig Davies
Craig Davies
Senior Media Manager
Open Bio
Charlie Horner
Charlie Horner
Media Manager
Open Bio
Fernando Noodt
Fernando Noodt
Media Manager
Open Bio
James Ross
James Ross
Media Manager
Open Bio
Ana Maria Menezes
Ana Maria Menezes
Researcher
Open Bio
Luke Walters
Luke Walters
Multimedia Lead
Open Bio
Anaya McDonald
Anaya McDonald
Podcast Producer
Open Bio